06/25/08 Legal Marketing Agency Examines ROI of Yellow Page Advertising

03/25/08 Two CLE presentations scheduled for April

03/12/08 Growth Drives Leading Legal Marketing Agency to Expand with New Hire

02/21/08 BARD Marketing offers Continuing Legal Education class

11/20/07 - BARD announces Mass Individualized Marketing
An affordable way to achieve ultra-personalized messaging.

More

• 5 Low Cost Ways to Market Your Firm
  


• The Seven Deadly Sins of
  Law Firm Newsletter Production
  


• Web development for
  maximum performance

About BARD

It is hard to describe on one webpage all the thought, research, and effort that goes into launching a company. Forming BARD was more than just starting a business. It was establishing an unprecedented partner for attorneys and law firms…creating a whole new kind of marketing agency, with a very specific focus.

BARD Marketing is the brainchild of John and Kim Sailer, who saw a need for strategic marketing services in the legal profession. Kim, having practiced marketing for a major law firm, knew the ropes of this challenging endeavor. Effectively market a law firm? Not too hard? Not hardly! It is an extremely precarious balance of advertising and branding, web development and public relations, communications and business development.

John Sailer, with his knack for building business and increasing sales, combined with his experience in branding and promotion, saw a chance to meet a need for attorneys by joining Kim’s background and skills with his own, and applying them to one common goal. Be a true strategic partner for law firms and help them market their firms, increase their client base, and ultimately grow as a business…this is the mission that John and Kim set out with as they planned the agency.

When it came time to name the business, this too was no easy task. Wanting to have a legal tie-in but also relay their commitment and effectiveness, they came up with Beyond All Reasonable Doubt, and it was perfect! Still, to keep things short and clean, the acronym BARD was embraced as well.

Today, with more than a dozen clients on the roster and growing swiftly, BARD Marketing is thrilled to be a real asset to the legal community, and more specifically, to attorneys and law firms who recognize that their time is best spent practicing law, while marketing experts handle the promotion of the firm.

BARD Marketing is here to help you succeed. And here to stay.

Who are the marketing minds and creative talents behind BARD? See staff biographies.