Archived News

News & Updates from BARD Marketing.

BARD Marketing Archived News

Below, please find BARD Marketing’s archived news, press releases and announcements. To find our current news, visit BARD’s Social Media (Facebook, Twitter, Pinterest) Sites or Blog.

 

2010 PRESS RELEASES
Contact
Kim Sailer
BARD Marketing
ksailer@bardmarketing.com
www.bardmarketing.com

Immediate Release – October 6, 2010

Legal Marketing Agency Offers 20% Discount on Holiday Marketing

BOCA RATON, FL – Beyond All Reasonable Doubt (BARD) Marketing, a legal branding, marketing and advertising agency, announces a 20% discount on holiday marketing to new clients from October 2010 to January 2011.

During this season, many are bombarded with holiday-themed advertising. The market is cluttered and competitive, and it is often difficult to reach and connect with your clients, potential clients, friends of the firm and referral partners. BARD Marketing will help your firm create and execute your holiday marketing efforts. Offerings include holiday cards, events, gifts, and other multimedia platforms. All marketing materials are customized specifically per client brand.

Holiday marketing will keep you top of mind, attract more clients, and is an opportunity to thank and show your appreciation to your referral partners, friends-of-the-firm and staff. For more information about BARD Marketing’s Holiday Offerings, call 561-637-2575 or visit us at http://bardmarketing.com.

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Beyond All Reasonable Doubt Marketing is a strategic marketing firm focused on helping law firms develop their brand and competitive differentiators; build their strategic marketing plan leveraging the right marketing tools based on their brand, differentiators and target clients; and manage and measure the marketing results on a monthly basis, ensuring a direct correlation to cases, clients, revenue and profitability.

For more information, contact Beyond All Reasonable Doubt Marketing at (561) 637-2575, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.

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Contact
Angel Marotto
BARD Marketing
amarotto@bardmarketing.com
www.bardmarketing.com

Immediate Release – June, 1st 2010

Legal Marketing Expert Kim Sailer Speaker for B’Nai B’Rith Justice Unit Panel Discussion

Boca Raton, FL – Kim Sailer, VP of Business Development for BARD Marketing—a leading legal marketing and advertising agency—announces she will be one of three speakers at a B’Nai B’Rith Justice Unit’s meeting. She will discuss ethical considerations of legal social media advertising, including the impending Florida Bar rule changes, to the members. The panel discussion will be held Tuesday, June 22, 2010 at NOVA Southeastern University Law School Faculty Lounge from 5:30 to 7:30 p. m.

The other panelists are Marty Gold from Focalize Consulting who will put together an interactive Twitter presentation, and David Berkowitz from Netprofessions who will speak on the practical considerations of setting up social networking programs in a law office environment.

“This is an opportunity to share our expertise and insight,” says Sailer. “I look forward to an engaging discussion that will discuss the ethical considerations of legal social media advertising, and emphasis the impending Bar rule changes and how it will effect legal advertising going forward, in Florida.”

B’Nai B’Rith Justice Unit is a local chapter of the B’nai B’rith International. Its members consist of Jewish attorneys and judges, located primarily Broward County, Florida. The Justice Unit has provided an important avenue for civic and social involvement of their members while carrying out the ideals of B’nai B’rith. The Justice Unit sponsors social, educational and charitable programs for its members in conjunction with other Broward County voluntary bar associations and professional organizations. For more information on B’Nai B’Rith Justice Unit visit www.justiceunit.org.

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BARD Marketing offers integrated marketing and advertising services, including website development. All services are designed to complement one another and form a structure of synchronous marketing efforts that collectively increase leads for law firms. BARD offers a no-cost, no-obligation review of current sites and promotional materials and can share innovative, strategic concepts during this review.

To schedule your free consultation, call 561-637-2575. For more information about the services provide by Beyond All Reasonable Doubt (BARD) Marketing, please visit www.bardmarketing.com.

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Contact
Angel Marotto
BARD Marketing
amarotto@bardmarketing.com
www.bardmarketing.com

Immediate Release – May, 3rd 2010

Legal Marketing Expert Kim Sailer Panelist for American Bar Association CLE on Legal Publicity

West Palm Beach, FL – Kim Sailer, VP of Business Development for BARD Marketing—a leading legal marketing and advertising agency—announces she will be speaking as one of four panelist for an American Bar Association Continuing

Legal Education (CLE) Law Practice Management Session. The 90-minute CLE, titled “The Ins and Outs of Publicity: Potential Benefits, Pitfalls, and Ethical Concerns to Your Client of Your Case Being on the Local News,” will be held Thursday, May 20, 2010 from 1:00 to 2:30 p. m.

The goal of this program is to give attorneys, particularly those without a marketing or media director/firm, a better understanding of the ethical issues that encircle legal cases, and the best practices to obtain effective media coverage and exposure of your case and your firm.

Issues to be discussed are:

  • When and why would a firm want local television coverage?
  • When and why would a firm not want local television coverage?
  • What are the ethical considerations of speaking about your case on local television?
  • How will you identify and break through the “gate-keepers” of local television news?
  • How will you effectively convey your message/position on local television?

 

To Register online visit http://www.abanet.org/cle/programs/t10tio1.html or call 800.285.2221 and Select Option “2”, Monday thru Friday from 8:30 a. m. to 6:30 p. m. Event Code: cet0tio

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BARD Marketing offers integrated marketing and advertising services, including website development. All services are designed to complement one another and form a structure of synchronous marketing efforts that collectively increase leads for law firms. BARD offers a no-cost, no-obligation review of current sites and promotional materials and can share innovative, strategic concepts during this review.

To schedule your free consultation, call 561-637-2575. For more information about the services provide by Beyond All Reasonable Doubt (BARD) Marketing, please visit www.bardmarketing.com.

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Contact
Angel Marotto
BARD Marketing
amarotto@bardmarketing.com
www.bardmarketing.com

Immediate Release – April, 28th 2010

BARD Marketing Executes Election Campaigns for Clients Running for Seats on the Board of Directors for the Palm Beach County Bar Association

DELRAY BEACH, FL – Beyond All Reasonable Doubt (BARD) Marketing, a legal branding, marketing and advertising agency, customized and executed two Election Campaigns for clients—Personal Injury Attorney Jason J. Guari and Appellate Attorney Robin I. Bresky—running for seats on the 2010-11 Board for the Palm Beach County Bar Association (PBCBA).

The election campaigns were strategically constructed and customized per client. Ads on behalf of each candidate were designed and inserted into Bar publications, press releases were written and distributed to appropriate media outlets, and email campaigns were forwarded to Bar members announcing their candidacy and each of the candidates’ platform for office.

Jason was re-elected and had served on the Board of Directors for the last two (2) years. As a Director, he oversaw CLE and has been working with the Bar’s Building & Planning Committee to ultimately secure its own Bar building. For his upcoming term, he will be working with Bar leadership regarding the possibility of implementing the PBCBA – Foreclosure Mediation Program.

Robin was Chairperson of the 2010 Bench Bar Conference, and past chair of the PBCBA Appellate Practice Committee. Her campaign platform was to be the voice and represent the interests of the PBCBA members; serve as a leader committed to implementing programs and activities that benefit the Bar’s members; and help to increase the PBCBA’s support and participation in more community outreach programs.

The Bar’s elections for Board of Directors were conducted online. Each member in good standing received an email with information on how to vote. Voting began April 15, 2010 and ended at 5 p. m. on April 26, 2010. The four highest vote totals will serve a two-year term and the fifth highest will be for a one-year term. Successful candidates will be sworn in at the Palm Beach County Bar’s annual installation banquet at the Breakers Hotel on June 12, 2010.

About BARD Marketing

Beyond All Reasonable Doubt Marketing is a strategic marketing firm focused on helping law firms develop their brand and competitive differentiators; build their strategic marketing plan leveraging the right marketing tools based on their brand, differentiators and target clients; and manage and measure the marketing results on a monthly basis, ensuring a direct correlation to cases, clients, revenue and profitability.

For more information, contact Beyond All Reasonable Doubt Marketing at (561) 637-2575, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.

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Contact
Angel Marotto
BARD Marketing
amarotto@bardmarketing.com
www.bardmarketing.com

Immediate Release – April, 5th 2010

Legal Marketing Expert Kim Sailer Speaks to Upper-Level Law Students at St. Thomas University

DELRAY BEACH, FL – Kim Sailer, VP of Business Development for BARD Marketing—a leading legal marketing and advertising agency—announces she will be speaking to graduating students of St. Thomas University School of Law, in Miami on Wednesday, April 14th from 2:40 to 4:10 p. m.

“This is an opportunity to reach out to the law students at St. Thomas University and share my expertise and insight that expands beyond the classroom,” says Sailer. “I look forward to an engaging discussion that will illustrate and highlight key components in being a successful attorney and obtaining a successful practice.”

The St. Thomas University School of Law was founded in 1984, and is located on the main campus. The School of Law is not only fully accredited by the American Bar Association but it is also a member of the Association of American Law Schools. It embraces the duties and obligations of the Judeo-Christian ethic and endeavors to instill the values and ethics of that tradition and of the Catholic Church in its students. As a Catholic law school, St. Thomas University School of Law has a fundamental duty to impart these values and ethics through the teaching of law.

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BARD Marketing offers integrated marketing and advertising services, including website development. All services are designed to complement one another and form a structure of synchronous marketing efforts that collectively increase leads for law firms. BARD offers a no-cost, no-obligation review of current sites and promotional materials and can share innovative, strategic concepts during this review.

To schedule your free consultation, call 561-637-2575. For more information about the services provide by Beyond All Reasonable Doubt (BARD) Marketing, please visit www.bardmarketing.com.

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2009 PRESS RELEASES

 Contact
Kim Sailer
BARD Marketing
ksailer@bardmarketing.com
www.bardmarketing.com

Immediate Release – November 2, 2009

New Account Manager Brings Industry Knowledge and Innovative Contributions to Growing Law Firm Marketing Agency

DELRAY BEACH, FL – Beyond All Reasonable Doubt (BARD) Marketing, a legal branding, marketing and advertising agency, announces the addition of Kimberly Denney as their newest account manager. Denney joins this growing agency to design and implement synchronous marketing solutions for law firms across Florida and the United States. Denney’s knowledge of the law, along with hands-on law firm experience and strong client communications skills brings a fresh perspective to BARD Marketing and its growing clientele.

Denney, a native of West Palm Beach, Florida, is a graduate of Florida Atlantic University with a B. A. degree in Communications. She is an active member of the community and is involved with The Lord’s Place, Ryan Licht Sang Bipolar Foundation, Norton Museum of Art, and West Palm 100, in addition to being a member of the public relations committee for the Palm Beaches Marathon Festival.

About BARD Marketing

Beyond All Reasonable Doubt Marketing is a strategic marketing firm focused on helping law firms develop their brand and competitive differentiators; build their strategic marketing plan leveraging the right marketing tools based on their brand, differentiators and target clients; and manage and measure the marketing results on a monthly basis, ensuring a direct correlation to cases, clients, revenue and profitability.

For more information, contact Beyond All Reasonable Doubt Marketing at (561) 637-2575, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.

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Contact
Angel Marotto
BARD Marketing
amarotto@bardmarketing.com
www.bardmarketing.com

Immediate Release – October 1, 2009

Legal Marketer Kim Sailer of BARD Marketing Selected to be One of Six Expert Panelist at Broward County Bar 2009 Bench Bar Convention

West Palm Beach, FL – Kim Sailer, VP of Business Development for BARD Marketing—a leading legal marketing and advertising agency—has been selected to be one of six panelist speaking at a session for the Broward County Bar Association 2009 Bench Bar Convention. The panel discussion will be held at the Broward County Convention Center on October 16, 2009 from 1:50 p. m. to 2:40 p. m.

“The panel will discuss law firm economics and how to effectively market your legal practice,” says Sailer. “I am pleased to be on the panel next to other well-respected experts in our profession.”

The event will feature dozens of judges, lawyers, and other experts presenting 114 different seminars and breakout sessions designed to cover a variety of legal subjects/topics—and two dozen exhibitors that will be displaying their products and services. Florida Bar President Jesse Diner and Florida Bar Foundation President Adele Stone will be featured luncheon speakers.

The Bench-Bar Convention is intended to give judges and lawyers an opportunity to discuss 2lst century technology problems facing the legal system and explore solutions. The event also gives judges and lawyers an opportunity to express what they expect from one another

The cost of the event is $220 for Broward County Bar members and $245 for nonmembers, which includes all the CLE opportunities, breakfast, lunch, and a reception. There is also a $25 discount for those registering before September 30. The event is free for judges and those who can show membership in another county-wide bar association can get in at the Broward County Bar members’ rate. For more information, visit www.browardbar.org.

BARD Marketing offers integrated marketing and advertising services, including website development. All services are designed to complement one another and form a structure of synchronous marketing efforts that collectively increase leads for law firms. BARD offers a no-cost, no-obligation review of current sites and promotional materials and can share innovative, strategic concepts during this review.

To schedule your free consultation, call 561-637-2575. For more information about the services provide by Beyond All Reasonable Doubt (BARD) Marketing, please visit www.bardmarketing.com.

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Contact
Angel Marotto
BARD Marketing
amarotto@bardmarketing.com
www.bardmarketing.com

Immediate Release – September 22, 2009

Legal Marketing Expert Kim Sailer Leads Open Forum Discussion at NOVA Southeastern University for Upper-Level Law Students

West Palm Beach, FL – Kim Sailer, VP of Business Development for BARD Marketing—a leading legal marketing and advertising agency—announces she will be speaking to NOVA Southeastern University’s junior and senior law students. The open forum will be held at NOVA’s Shepard Broad Law Center on October 8, 2009 from noon to 1:00 p. m.

“This is an opportunity to reach out to the law students at Nova Southeastern University and share my expertise and insight that expands beyond the textbook studies,” says Sailer. “I look forward to an engaging discussion that will illustrate and highlight key components in being a successful attorney and obtaining a successful practice.”

Nova Southeastern University Shepard Law Center’s 21st century curriculum integrates a solid foundation in traditional legal subjects partnered with a pioneer clinical program. More than 1,000 talented students are enrolled in both full-time day and part-time evening programs. There are more than 140 rich and diverse courses and programs that establish solid grounding in core legal subjects. The law program teaches and assists students in developing and honing the essential legal skills of critical reading, thinking and writing and reinforcing skills through various hands-on activities—individual and small group sessions, skills workshops, and writing labs. The program strives to assist in the transition from layperson to law student and ultimately lawyer by helping to develop and master skills central to success in law school, passing the bar and practicing law.

BARD Marketing offers integrated marketing and advertising services, including website development. All services are designed to complement one another and form a structure of synchronous marketing efforts that collectively increase leads for law firms. BARD offers a no-cost, no-obligation review of current sites and promotional materials and can share innovative, strategic concepts during this review.

To schedule your free consultation, call 561-637-2575. For more information about the services provide by Beyond All Reasonable Doubt (BARD) Marketing, please visit www.bardmarketing.com.

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Contact
Chrissy Lane
BARD Marketing
(610) 723-1738
clane@bardmarketing.com
www.bardmarketing.com

Immediate Release – September 14, 2009

Boutique Law Firms, Solo Practitioners Find Value in Working with
Legal Marketing Experts, BARD Marketing

Palm Beach County, FL – With the ever-increasing competition among law firms across most practice areas, law firms are realizing that they need to place a greater emphasis on marketing and business development, in some form. Unfortunately, many small, boutique law firms assume that they have neither the time nor the resources to establish a strong brand, effective website or ongoing marketing program.

To address the needs of these firms, BARD Marketing has recently launched a program tailored to these firms. The Boutique and Solo Program provides the crucial marketing program elements that small firms require to establish a strong brand and successfully thrive in the competitive legal environments. Further, BARD also provides both strategic advice and practice-management guidance, acting as a trusted advisor to these firms.

“Often, small firms don’t know where to turn,” said BARD Marketing president John Sailer. “They need more than just a website. They need a brand, a strategy and an integrated program. But they also need it to be affordable.”

BARD client and attorney Mike Liss agrees. “What I’ve found in working with BARD is a strong mix of strategic thinking, legal industry knowledge and top-notch web and marketing design,” says Liss, who runs a solo family law practice. “But not only that, they were critical in helping me develop a strong brand. This alone paid immediate dividends in setting my firm apart from my competition.”

BARD Marketing recently launched a number of websites for boutique law firms and solo attorneys in this program. These sites included: The Law Offices of Michele Cavallaro, PA – Dania Beach, Florida; The Law Offices of Mike Liss, P.A. – Boca Raton, Florida; and Sidney Turner, LLC – West Palm Beach, Florida.

BARD Marketing offers integrated marketing and advertising services, including website development. All services are designed to complement one another and form a structure of synchronous marketing efforts that collectively increase leads for law firms. BARD offers a no-cost, no-obligation review of current sites and promotional materials and can share innovative, strategic concepts during this review.

To schedule your free consultation, call 561-637-2575. For more information about the services provide by Beyond All Reasonable Doubt (BARD) Marketing, please visit www.bardmarketing.com.

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Contact
Chrissy Lane
BARD Marketing
(610) 723-1738
clane@bardmarketing.com
www.bardmarketing.com

Immediate Release – May 11, 2009

BARD Marketing President John Sailer to Present CLE Seminar via Webcast
to Attorneys On Law Firm Marketing

Delray Beach, FL – Beyond All Reasonable Doubt (BARD) Marketing is pleased to announce that company president, John Sailer, will present a free CLE webinar through BrightTALK Media, on May 13 at 12 p.m. EST. Sailer’s webcast, entitled “My law firm already has a website. Now what?” will highlight the importance of law firm marketing while providing information and viable solutions to attorneys, to affordably market their law firm.

“This presentation will effectively illustrate how attorneys can maintain a strong presence on the Internet through search engine optimization, social media integration and digital asset optimization,” says Sailer.

As a successful entrepreneur and an expert in Business Development, Sales, and Marketing, Sailer provides valuable insight to small law firms looking for a competitive edge against bigger law firms with larger marketing budgets and intricate marketing campaigns. He has experience in producing significant growth to both private companies and corporations—including law firms—through branding, marketing and sales strategies and execution.

To attend the May 13, 2009 webcast, please register here. If you are unable to attend the webcast live, you can view the webcast within 2 wks, on-demand at www.bardmarketing.com.

To find out how BARD Marketing can better market your law firm, please contact us at (561) 637-2575, email info@bardmarketing.com or visit us online at www.bardmarketing.com.

About BARD Marketing

Beyond All Reasonable Doubt Marketing is a strategic marketing firm focused on helping law firms develop their brand and competitive differentiators; build their strategic marketing plan leveraging the right marketing tools based on their brand, differentiators and target clients; and manage and measure the marketing results on a monthly basis, ensuring a direct correlation to cases, clients, revenue and profitability.

For more information, contact Beyond All Reasonable Doubt Marketing at (561) 637-2575, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.

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Contact
Kim Sailer
BARD Marketing
(561) 637-2575
ksailer@bardmarketing.com
www.bardmarketing.com

Immediate Release – May 04, 2009

LAW FIRM MARKETING AGENCY WELCOMES NEW ACCOUNT MANAGER TO ENHANCE STRATEGIC EFFORTS AND CLIENT GROWTH

Delray Beach, Florida – Beyond All Reasonable Doubt (BARD) Marketing, a legal marketing and advertising agency, announces Lori Tolchinsky as their newest Account Manager. Tolchinsky joins this growing firm as a strategic leader, to assist in the customization and implementation of all facets of an integrated marketing program, designed as a brand platform and further business development for prestigious law firms around the country.

“Lori has joined us an integral time in this industry,” said John Sailer, president of BARD Marketing. “Her insight and experience, not to mention energy and creative thinking offer BARD clients what they need to take their business to new heights. We are confident that our ever-growing team will offer clients the results they need to thrive amongst this competitive environment.”

Tolchinsky is a graduate of the University of Florida with a B. S. degree in Journalism & Communications, majoring in Public Relations. Throughout her eight years of marketing and public relations experience, she has worked on multiple campaigns for nationally recognized brands in retail, restaurants, and travel and tourism. Working for clients directly as well as within traditional advertising firms has lent itself to a fresh perspective on all aspects of the industry. Through strategic programs and individualized attention, she has helped to bring maximum results and growth to her clients by marketing their strongest assets and attending to their greatest business needs to gain market share in an ever-changing marketplace.

To find out how BARD Marketing can better market your law firm, please contact us at (561) 637-2575, email info@bardmarketing.com or visit us online at www.bardmarketing.com.

About BARD Marketing

Beyond All Reasonable Doubt Marketing is a strategic marketing firm focused on helping law firms develop their brand and competitive differentiators; build their strategic marketing plan leveraging the right marketing tools based on their brand, differentiators and target clients; and manage and measure the marketing results on a monthly basis, ensuring a direct correlation to cases, clients, revenue and profitability.

For more information, contact Beyond All Reasonable Doubt Marketing at (561) 637-2575, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.

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Contact
Chrissy Lane
BARD Marketing
(610) 723-1738
clane@bardmarketing.com
www.bardmarketing.com

Immediate Release – April 16, 2009

Business Development and Legal Marketing Expert, Kim Sailer, Presents CLE to Brevard County Bar

Palm Beach County, FL – Beyond All Reasonable Doubt Marketing (BARD Marketing) is pleased to announce that company Vice President, Kim Sailer, will be a guest speaker at the Brevard County Bar Association Spring CLE (Continuing Legal Education) on April 14, 2009. The program will be held from 12 p.m. to 1 p.m. at the Melbourne Beach Oceanfront Hilton, located at 3003 North Highway A1A, Melbourne, FL 32903.

Sailer’s presentation, entitled “The Web – The Great Equalizer in Competing with the Big Firms,” will illustrate the importance of legal marketing and highlight opportunities in which attorneys can affordably market their law firms on the Internet. As an expert in the legal marketing industry, Sailer has experience in assisting small firms to become competitors against bigger firms with larger marketing budgets through website development, quality content and site enhancements—such as streaming video.

The presentation will also include information regarding advertising and the use of various media channels to increase website traffic, statistics related to law firm marketing, and costs involved with creating a web presence. The course will count as one hour of general CLE credit.

BARD Marketing’s presentation is a part of the Brevard County Bar Association Spring CLE program. For more information or to register, please contact the Brevard County Bar Association at 321-254-8801 or email bcba@brevardbarg.org.
To find out how BARD Marketing can help your law firm, please contact BARD at (610) 723-1738, email at info@bardmarketing.com or visit us online at www.bardmarketing.com.

About BARD Marketing

Beyond All Reasonable Doubt Marketing is a strategic marketing firm focused on helping law firms develop their brand and competitive differentiators; build their strategic marketing plan leveraging the right marketing tools based on their brand, differentiators and target clients; and manage and measure the marketing results on a monthly basis, ensuring a direct correlation to cases, clients, revenue and profitability.

For more information, contact Beyond All Reasonable Doubt Marketing at (561) 637-2575, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.

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Contact
Chrissy Lane
BARD Marketing
(610) 723-1738
clane@bardmarketing.com
www.bardmarketing.com

Immediate Release – March 02, 2009

Legal Marketing Agency Announces Expansion in Northeastern U.S.

Philadelphia, PA – Beyond All Reasonable Doubt Marketing (BARD Marketing), a legal branding, marketing and advertising firm, is proud to announce the opening of a new office in Philadelphia that will serve clients in the northeastern U. S., including Pennsylvania, New York, Washington, D.C. and Maryland.

“Law firms around the country continue to see the value in working with BARD Marketing. Despite the down economy, our clients’ phones are ringing, and marketing experts agree that now is not the time to cut your marketing budget,” said BARD president John Sailer. “To answer the growing demand for effective marketing services that provide tangible results, we have opened an office in the greater Philadelphia region to complement our existing location in South Florida.”

The goal of the expansion is to broaden BARD Marketing’s range of action and effectively assert its presence alongside local area attorneys and law firms seeking to expand their businesses through strategic marketing, advertising and public relation services—while complying with the rules for lawyers on Advertising and Solicitation set by each state.

To find out how BARD Marketing can help your law firm, please contact BARD at (610) 723-1738, email at info@bardmarketing.com or visit us online at www.bardmarketing.com.

About BARD Marketing

Beyond All Reasonable Doubt Marketing is a strategic marketing firm focused on helping law firms develop their brand and competitive differentiators; build their strategic marketing plan leveraging the right marketing tools based on their brand, differentiators and target clients; and manage and measure the marketing results on a monthly basis, ensuring a direct correlation to cases, clients, revenue and profitability.

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Contact
Chrissy Lane
BARD Marketing
(610) 723-1738
clane@bardmarketing.com
www.bardmarketing.com

Immediate Release – March 02, 2009

Legal Marketing Agency Announces Expansion in Northeastern U.S.

Philadelphia, PA – Beyond All Reasonable Doubt Marketing (BARD Marketing), a legal branding, marketing and advertising firm, is proud to announce the opening of a new office in Philadelphia that will serve clients in the northeastern U. S., including Pennsylvania, New York, Washington, D.C. and Maryland.

“Law firms around the country continue to see the value in working with BARD Marketing. Despite the down economy, our clients’ phones are ringing, and marketing experts agree that now is not the time to cut your marketing budget,” said BARD president John Sailer. “To answer the growing demand for effective marketing services that provide tangible results, we have opened an office in the greater Philadelphia region to complement our existing location in South Florida.”

The goal of the expansion is to broaden BARD Marketing’s range of action and effectively assert its presence alongside local area attorneys and law firms seeking to expand their businesses through strategic marketing, advertising and public relation services—while complying with the rules for lawyers on Advertising and Solicitation set by each state.

To find out how BARD Marketing can help your law firm, please contact BARD at (610) 723-1738, email at info@bardmarketing.com or visit us online at www.bardmarketing.com.

About BARD Marketing

Beyond All Reasonable Doubt Marketing is a strategic marketing firm focused on helping law firms develop their brand and competitive differentiators; build their strategic marketing plan leveraging the right marketing tools based on their brand, differentiators and target clients; and manage and measure the marketing results on a monthly basis, ensuring a direct correlation to cases, clients, revenue and profitability.

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Contact
Chrissy Lane
BARD Marketing
(561) 637-2575
clane@bardmarketing.com
www.bardmarketing.com

Immediate Release – Jan. 16, 2009

New Websites Launched by Legal Marketing Agency Incorporate Digital Asset Optimization to Increase Competitive Internet Presence

Palm Beach County, FL – It’s no secret that law firms who are successful in marketing themselves need an Internet presence, but recently, it’s become increasingly important to offer site visitors more than just basic content to maintain your place on the web and convert clicks to clients.

To be found on the web and have an effective Internet presence, firms need to do more than the basic search engine optimization—the time has come for digital asset optimization (DAO). With “digital asset” additions to their sites such as blogs, videos, online photo galleries and more, attorneys and law firms can compete on the web—regardless of the firm’s size.

“By focusing only on traditional Search Engine Optimization, law firms are missing opportunities to be found on the web,” said BARD Marketing president John Sailer. “Streaming videos, blogs, photos, press releases and other online content are being searched for, and most websites don’t account for these other media types. Remember, YouTube recently overtook Yahoo to become the second largest search engine behind Google. This trend is only going to grow.”

BARD Marketing recently launched a number of websites for leading law firms that feature these digital elements, which increase the effectiveness and usefulness of each site to the user. The sites include: Alpizar Law – Palm Bay, Florida; Edward

M. Ricci, P.A. – West Palm Beach, Florida; and the Suskauer Law Firm – West Palm Beach, Florida.
Alpizar Law, a personal injury and insurance bad faith firm in Palm Bay, Florida, caters to a bilingual clientele, and providing only limited information in Spanish isn’t an option. To address this need, BARD Marketing created a mirror site to their English website, www.alpizarlaw.com, in Spanish. The Spanish site utilizes the same web address and offers the same depth of information and content. As importantly, both the English language site and the Spanish language site offer custom created streaming videos to provide answers to common legal questions in video form.

Edward M. Ricci, P.A. launched a new site, located at www.edriccilaw.com that incorporates a Safety & Justice Blog that provides timely information to consumers on current topics, legislation and news in personal injury cases that affect the audience.

For the Suskauer Law Firm, a prominent criminal defense firm in West Palm Beach Florida, BARD developed a new website www.suskauerlaw.com, with the YouTube generation in mind. The site features several multimedia capabilities, to support television, radio and print media coverage rather than just being a repository for page after page of copy.

BARD Marketing offers integrated marketing and advertising services, including website development. All services are designed to complement one another and form a structure of synchronous marketing efforts that collectively increase leads for law firms. BARD offers a no-cost, no-obligation review of current sites and promotional materials, and can share innovative strategic concepts, during this review.

To schedule your free consultation, call 561-637-2575. For more information about the services provide by Beyond All Reasonable Doubt (BARD) Marketing, please visit www.bardmarketing.com.

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2008 PRESS RELEASES

Contact
Kim Sailer
BARD Marketing
(561) 637-2575
ksailer@bardmarketing.com
www.bardmarketing.com

Immediate Release – Dec. 3, 2008

New Account Manager Brings Innovative Strategic Contributions to Legal Marketing Agency

Delray Beach, Florida – BARD Marketing, a legal marketing and advertising agency, announces a new Account Manager to their team of marketing specialists, Angel Marotto. Marotto has been hired by Beyond All Reasonable Doubt (BARD) Marketing to design and execute innovative strategic marketing programs for prestigious and successful law firms—through integrated branding, marketing, advertising, public relations, web and business developments.

“We are very pleased to welcome Angel,” says John Sailer, President of BARD Marketing. “She brings the knowledge, experience and initiative to give BARD clients the customized, results-driven campaigns this climate demands.”

Marotto is a 5 year resident of South Florida with eight years experience in marketing, advertising and public relations. She holds a B.S. degree in Mass Communication, majored in Public Relations; and is a member of the American Marketing Association (AMA) and the Public Relations Society of America (PRSA). She has developed marketing and PR strategies/campaigns that have influenced public opinion and promoted ideas, products and services for Fortune 500 companies in the automotive, travel and financial sectors.

About BARD Marketing

Beyond All Reasonable Doubt Marketing is a strategic marketing firm focused on helping law firms develop their brand and competitive differentiators; build their strategic marketing plan leveraging the right marketing tools based on their brand, differentiators and target clients; and manage and measure the marketing results on a monthly basis, ensuring a direct correlation to cases, clients, revenue and profitability.

For more information, contact Beyond All Reasonable Doubt Marketing at (561) 637-2575, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.

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Contact
Chrissy Lane
BARD Marketing
(561) 654-6818
clane@bardmarketing.com
www.bardmarketing.com

Immediate Release – Nov. 24, 2008

LEGAL MARKETING AGENCY OFFERS TIPS FOR LAW FIRMS ON DEVELOPMENT OF 2009 MARKETING BUDGETS – ADVISES AGAINST CUTTING CORNERS

Palm Beach County, FL – With the end of the year approaching and the uncertainty of the economy, legal marketing agency Beyond All Reasonable Doubt Marketing is advising law firms to take a serious look at their budgets. While marketing, advertising and public relations dollars frequently are cut to reduce expenses, marketing experts agree that a down economy is actually the time when marketing efforts should remain in place, and if anything, be enhanced.

“When other law firms reduce their spending and cut their marketing, they have less presence in the marketplace,” explains BARD Marketing founder and president, John Sailer. “This means the time is ripe for a savvy law firm to grab market share – to reach the audience that is still there but who is hearing from fewer of your competitors.”

When planning your law firm’s budget, you should start by identifying how much you want to spend. While there are no hard and fast rules across the different types and sizes of law firms, it makes sense to budget your marketing as a percentage of expected revenue. Several studies have pegged overall law firm marketing budgets to be between 2 percent and 3 percent, with leading firms spending 5 percent or more.

Second, prioritize your initiatives by looking at both costs and expected benefits. This is easy if you tracked your efforts in past years. Remember that some of the lower cost initiatives may bring strong value while some of the higher cost initiatives may bring very little value. With this said, it is imperative to track outcome of every initiative.

BARD Marketing is experienced in budgeting and planning for short- and long-term marketing and advertising plans, and enables law firms to achieve and track ROI for their marketing activities. For more information or to request a report on Yellow Page Advertising Costs and Effectiveness, please visit www.bardmarketing.com.

For more information, contact Beyond All Reasonable Doubt Marketing at (888) 922-7398, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.

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Contact
Kim Sailer
BARD Marketing
(561) 637-2575
ksailer@bardmarketing.com
www.bardmarketing.com

Immediate Release – Nov. 3, 2008

Legal Marketing Expert Kim Sailer to Present CLE Class for Paralegals

DELRAY BEACH, FL – Beyond All Reasonable Doubt Marketing is pleased to announce that company vice president Kim Sailer will offer a CLE opportunity for paralegals, hosted by the Paralegal Association of Florida, Inc. – Boca Raton Chapter. The CLE will be held on Thursday, November 13th, 2008.

The presentation, “Competing with Big Firms – Using Your Website to a Strategic Advantage,” will focus on enhancing the internet presence of a solo practitioner or small law firm without breaking the bank. As an expert in the legal marketing industry, Sailer has experience in assisting small firms become competitive with bigger firms through website development, quality content, and site enhancements such as streaming video. Her legal marketing agency is also well versed at incorporating branding elements into the website design and content.

The presentation will also include information on advertising among various media that drives traffic to your website, statistics related to law firm marketing, and costs involved with creating a web presence. The course counts toward one hour of general CLE credit.

The location for the CLE presentation is Cucina D’Angelo, 5050 Town Center Circle, Boca Raton, Florida. The CLE begins promptly at noon and will end at 1:00 P.M. Guests can register by contacting the Boca Raton Chapter of the Paralegal Association of Florida at 561-375-7050.

About BARD Marketing

Beyond All Reasonable Doubt Marketing is a strategic marketing firm focused on helping law firms develop their brand and competitive differentiators; build their strategic marketing plan leveraging the right marketing tools based on their brand, differentiators and target clients; and manage and measure the marketing results on a monthly basis, ensuring a direct correlation to cases, clients, revenue and profitability.

For more information, contact Beyond All Reasonable Doubt Marketing at (561) 637-2575, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.

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Contact
Kim Sailer
BARD Marketing
(561) 637-2575
ksailer@bardmarketing.com
www.bardmarketing.com

Immediate Release – Oct. 15, 2008

Legal Marketing Agency Offers CLE for Attorneys – Effective Marketing
and Recruiting for Law Office Management

DELRAY BEACH, FL – Kim Sailer, Vice President, Business Development with Beyond All Reasonable Doubt Marketing, will present a Continuing Legal Education seminar on October 28th, 2008 to members of the Broward County Bar Association. Sailer, who has worked in both the legal and marketing industries for more than 16 years, will relay helpful information for attorneys concerned about their marketing efforts.

“Today, there is a wide array of marketing vehicles,” Sailer states. “But choosing the right ones and allocating your marketing dollars effectively is a huge challenge for law firms. The information I present addresses these challenges, along with branding and creative production.”

Sailer is part of a four-person panel who will present information. She will focus on Marketing Strategies, Branding and Creative. In addition, the topics of Business Development, Industry and Community Networking, and Legal Recruiting will be discussed by other members of the panel. The seminar earns attendees one credit hour. There will be a Question and Answer session at the end of the presentation.

The seminar begins at 11:45 and will end at 1:30 PM, and attendees should register in advance by visiting the Bar website at www.browardbar.org. The location of the CLE seminar is the Broward County Bar Association’s Norma B. Howard Center, located at 1051 SE 3rd Ave., Fort Lauderdale, Florida.

BARD Marketing offers a full range of marketing and advertising services, including public relations. All services are designed to complement one another and form a structure of synchronous marketing efforts that collectively increase leads for law firms. BARD offers a no-cost, no-obligation review of current advertising and marketing activities and can share details on their yellow page insight during this review. To schedule your free consultation, call 561-637-2575.

For more information, contact Beyond All Reasonable Doubt Marketing at (888) 922-7398, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.

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Contact
Chrissy Lane
BARD Marketing
(561) 654-6818
clane@bardmarketing.com
www.bardmarketing.com

Immediate Release – September 15, 2008

Legal Marketing Agency Shares the 7 Deadly Sins of Newsletter Production
Consider a New Twist on an Old Standard for Your Law Firm’s News

PALM BEACH COUNTY, FL – Every month, mailboxes across the country are crammed with newsletters from all sorts of businesses. Some of these newsletters get read and provide the intended value for the sender and reader, but many others don’t and end up in the trash. Beyond All Reasonable Doubt Marketing has brought the classic newsletter out of the marketing closet, dusted it off, and given it a fresh new style by avoiding common mistakes and tailoring it to individual recipients.

When the “Seven Deadly Sins” of newsletter production are followed, the new newsletter can prove a valuable tool for promoting law firms and bringing cases and clients. These sins are:

1. Thou shall not create a “brag rag.”
While communicating successful trials and settlements helps validate your credentials, this cannot be the only focus. Your newsletter needs to focus on your readers and their needs, not just recent courtroom victories.

2. Thou shall not appear lazy and send out newsletters infrequently.
Newsletters, like all advertising, accumulate results through frequency. To keep top of mind with readers and build a connection over time, your newsletters have to be published consistently – whether monthly or quarterly.

3. Thou shall not be aimless.
Editorially, you can’t just fill your newsletter with random “stuff.” You must strategize and create a specific editorial calendar of information that you want to include. “Filler” copy will turn off your readers.

4. Thou shall not be tedious.
Find interesting and diverse topics to include. Variety is critical to a good law firm newsletter.

5. Thou shall not be unfocused.
Mass mailings to all the different groups of people in your database is inefficient and ineffective. A generic message to a general audience is a waste of money. Focus on specific messages to specific audiences. A highly targeted approach will beat a shotgun approach ever time.

6. Thou shall not be penny wise and pound foolish.
Avoid the tendency to print and send out as many newsletters as possible, while trying to cut costs on design and production. High quality printing and production will pay off.

7. Thou shall never forget that the benefit you receive is based on the value received by the reader.
A high quality newsletter with articles that benefit the reader will have a greater impact on your phones ringing, while a low quality newsletter with little information will be ignored. Focus on the readers – their needs, wants and interests.

Beyond All Reasonable Doubt Marketing is experienced in creating high-quality newsletters and e-newsletters for law firms, including content writing, layout and design, list management, printing and mailing. We have introduced Variable Document Printing that allows you to personalize your newsletter to segments of your audience, or even to the individual – at an affordable price. This new twist on the time-proven traditional newsletter can increase your readership and response.

For more information, contact Beyond All Reasonable Doubt Marketing at (888) 922-7398, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.

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Contact
Chrissy Lane
BARD Marketing
(561) 637-2575
clane@bardmarketing.com
www.bardmarketing.com

Immediate Release – August 8, 2008

Websites are More Important than ever for Law Firms –
Recent sites created by legal marketing agency BARD Marketing

PALM BEACH COUNTY, FL – Internet marketing is a major, multi-billion dollar industry. Consumers have the skills and confidence to use the Web on a regular basis. An Internet presence has become essential. Yet many law firms are disappointed in their websites performance, according to legal industry marketing experts, Beyond All Reasonable Doubt Marketing.

“There can be many reasons for the lack of website performance,” explains BARD Marketing President John Sailer. “Poor website construction that is not search-engine friendly is one reason; along with poor targeting and branding; lack of informative, interesting, well-written content; and hierarchies that aren’t user friendly,” he adds.

“Many law firms – both large and small – have been coming to us to either to establish their presence on the web, or because their current site just isn’t working, and they don’t understand why. Some firms even come to us because their current website content is templatized and generic.”

Sailer’s agency agrees with recent reports that show “local search” growing in importance. This is the ability to readily find a business online that is in close geographic proximity to the web user’s home or business. Strong local search is particularly important for law firms in Florida and across the US, given the ever-increasing competition among firms. For this reason it is important, when creating a website to view search performance holistically, looking at the firm’s branding, website content and website design. “There isn’t one single bullet to strong search performance, but a lot of factors that all come into play.”

BARD Marketing has also found that a majority of law firms do not accurately measure and thus do not know the actual success and performance of their website. Sailer advises that all firms need to monitor their website performance to ensure ongoing improvement. In addition, fresh content should be added, ideally at least once a month.
South Florida law firms who recently launched new websites created by BARD Marketing include: Alpizar Law – Palm Bay; Balkan & Patterson – Boca Raton; L. D. Murrell – West Palm Beach; Murray & Guari – West Palm Beach; Slawson Cunningham Whalen & Gaspari – Palm Beach Gardens and the Romano Law Group – Lake Worth Florida.

Attorney Scott Murray states, “Since BARD created our new site, we have seen the number of visitors to the site increase, and many of them contact our firm. We have had associates comment on our informative videos and other dynamic elements of our site. We couldn’t be more pleased with it.”

In summary, no business or organization can ignore the importance of having a high-performance website and maintaining a web presence.

BARD Marketing offers a full range of marketing and advertising services, including website development. All services are designed to complement one another and form a structure of synchronous marketing efforts that collectively increase leads for law firms. BARD offers a no-cost, no-obligation review of current sites and promotional materials, and can share details of their insights during this review. To schedule your free consultation, call 561-637-2575. Visit www.bardmarketing.com

For more information, contact Beyond All Reasonable Doubt Marketing at (888) 922-7398, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.

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Contact
John Sailer
BARD Marketing
(561) 637-2575
jsailer@bardmarketing.com
www.bardmarketing.com

Immediate Release – June 30, 2008

Law Firms Can Still Implement Marketing in a Down Economy —
Legal Marketing Agency Offers Suggestions

PALM BEACH COUNTY, FL – Marketing and advertising vehicles like TV ads, billboards, newsletters and the like are typically costly. Not all firms can afford these items, especially in a slump. Still, law firms need to aggressively market themselves because competition is fierce. Beyond All Reasonable Doubt Marketing, an agency serving the legal industry, offers good news for law firms on a budget: There are several low cost marketing techniques that can be used by firms trying to save money in a down economy, or by any firm as part of a larger marketing program.

1. E-newsletters
Newsletters keep your firm top-of-mind with past clients, associates and referral partners, as long as you are sending them on a regular basis. E-newsletters perform a similar role and can be sent using an inexpensive online service. Good writing and layout is important.

2. Blogging
Blogs may have been overhyped during the past couple years, but the fact remains that a well-written blog tailored to a specific audience will be found and read. Blog syndication, along with the viral effect of a timely, interesting blog can lead to several thousand (if not more) interested readers. And, blogs are very low cost.

3. Networking
You encounter people every day, some of who may need your services today, or will need them in the future (or have clients or friends that need your services). Are you maximizing these encounters? If you go to a Bar function or other event, make an effort to talk to people other than those you know and always talk to. Fine-tune your ‘elevator pitch,’ bring business cards, and be outgoing. Offer to help people that you meet. Whether it’s providing an introduction to someone that you know or providing advice to help solve some problem, demonstrating to a new acquaintance that you can provide value is a surefire way of making a positive impression and being remembered.

4. Focus on past clients
As many attorneys will attest, past clients are often the best referral sources. That said, it is amazing how many law firms do not focus on past clients, aside from sending the ubiquitous holiday cards. For those firms, now is a good time to update your client database. Verify their most recent addresses and phone numbers. Gather their email addresses. Develop a strategy of meaningful, consistent communication with past clients of about three to four times a year. If you have not done so recently, it is a good exercise to survey your past clients. You might be amazed at the return-on-investment that this exercise provides in terms of new referral cases.

5. Public Relations
PR has two strong advantages as a marketing mechanism for many law firms. First, it can be substantially lower in cost than most forms of marketing or advertising. Secondly, whereas advertising is a message created and paid for by the advertiser, PR coverage is generated by independent parties who have high credibility – the media (whether television, radio, print, or online). Consumers do not see media coverage as advertising, yet you are being promoted.

These tools and many others are low cost and can be used to great effect. Like all things that can bring value, success requires a plan and consistent follow-through. Beyond All Reasonable Doubt Marketing is experienced in developing and executing strategic marketing programs for law firms of all sizes and varying budgets. Phone: 1-888-922-7398. Email: info@bardmarketing.com

For more information, contact Beyond All Reasonable Doubt Marketing at (888) 922-7398, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.

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Contact
Kim Sailer
Beyond All Reasonable Doubt Marketing
(561) 637-2575
ksailer@bardmarketing.com
www.bardmarketing.com

Immediate Release – June 25, 2008

Legal Marketing Agency Examines ROI of Yellow Page Advertising

DELRAY BEACH, FL – With the high cost of advertising and the potential low return if the advertising misses the mark, the legal marketing experts at Beyond All Reasonable Doubt Marketing began an examination of yellow page advertising for law firms and attorneys. What they found was that the return on the investment for large yellow page ads did not warrant the cost in the majority of cases.

“What’s clear is that, while yellow page advertising costs have not been lowered in a decade, and in most cases have increased…use of the yellow pages and similar directories has dropped. With less people looking at printed directories, you would think the advertising rates would fall in line,” comments John Sailer, founder and CEO of BARD Marketing.

He adds, “Many of our clients have an impression that their yellow page ads are working but when intake tracking measures are put in place, they are surprised to see how few new leads come from these expensive ads. While yellow page advertising is right for some law firms in some cases, we encourage law firms to look at how those funds could be better spent on other marketing vehicles that generate more inquiries.”

Given that some law firms do get a return for their yellow page investment, Sailer encourages them to enhance and improve their lead-tracking so that an accurate determination can be made. In addition, he asks law firms to consider that there may be more proactive solutions for marketing as opposed to waiting for someone to see your ad in a book that’s full of ads.

BARD Marketing offers a full range of marketing and advertising services, including public relations. All services are designed to complement one another and form a structure of synchronous marketing efforts that collectively increase leads for law firms. BARD offers a no-cost, no-obligation review of current advertising and marketing activities and can share details on their yellow page insight during this review. To schedule your free consultation, call 561-637-2575.

# # #

About the firm

Beyond All Reasonable Doubt Marketing is a strategic marketing firm focused on helping law firms develop their brand and competitive differentiators; build their strategic marketing plan leveraging the right marketing tools based on their brand, differentiators and target clients; and manage and measure the marketing results on a monthly basis, ensuring a direct correlation to cases, clients, revenue and profitability.

For more information, contact Beyond All Reasonable Doubt Marketing at (561) 637-2575, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.

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Contact
Chrissy Lane
Beyond All Reasonable Doubt Marketing
(561) 637-2575
clane@bardmarketing.com
www.bardmarketing.com

Immediate Release – March 25, 2008

Legal Marketing Expert Kim Sailer to Provide Two CLE Presentations in April –
Offering Information on Effective Law Firm Websites

DELRAY BEACH, Fl – Beyond All Reasonable Doubt Marketing is pleased to announce that company vice president Kim Sailer will offer two Continuing Legal Education (CLE) opportunities for South Florida attorneys. The first presentation will be on April 10th at the South Palm Beach County chapter of the Florida Association for Women Lawyers, with a second presentation at the Lee County Bar Association on April 18th.

Sailer’s CLE course is titled “The Web – the Great Equalizer in Competing with Big Firms,” and will focus on enhancing the internet presence of a solo practitioner or small law firm. Further, she will discuss how to accomplish this affordably. As an expert in the legal marketing industry, Sailer has experience in assisting small firms with becoming more competitive against the larger firms by utilizing website development.

“The right elements in a website, such as targeted content, a branded design and a differentiated message can make a substantial impact on the appeal and effectiveness of a site – ultimately leading to an increase in inquiries,” Sailer explained.

The presentation will also include information on advertising in various media while creating a connection to your website. It will cover statistics related to law firm marketing and the costs involved with creating a web presence. Each course counts as one hour of general CLE credit.

Details of the CLE through South Palm Beach County FAWL are as follows:
Time: 12 p.m. – 1 p.m
Date: April 10, 2008
Location: Cucina D’Angelo, 5050 Town Center Circle, Boca Raton, Florida.
To register, please contact the South Palm Beach County Florida Association for Women Lawyers by April 11, 2008 at fawl@comcast.net or call (561) 547-7800.

Details of the CLE through the Lee County Bar Association:
Time: 1:15 – 2:15
Date: April 18, 2008
Location: Harold’s on the Bay, 2224 Bay Street, Fort Myers, Florida. To register, please contact the Lee County Bar Association at info@leebar.org or 239-334-0047.

# # #

About the firm

Beyond All Reasonable Doubt Marketing is a strategic marketing firm focused on helping law firms develop their brand and competitive differentiators; build their strategic marketing plan leveraging the right marketing tools based on their brand, differentiators and target clients; and manage and measure the marketing results on a monthly basis, ensuring a direct correlation to cases, clients, revenue and profitability.

For more information, contact Beyond All Reasonable Doubt Marketing at (888) 922-7398, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.

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Contact
Kim Sailer
Beyond All Reasonable Doubt Marketing
(561) 637-2575
ksailer@bardmarketing.com
www.bardmarketing.com

Immediate Release – March 12, 2008

Growth Drives Leading Legal Marketing Agency to Expand with New Hire

DELRAY BEACH, Fla, – A Palm Beach County-based firm with clients throughout Florida has expanded with the recent addition of a Marketing Generalist. Christine Lane of Delray Beach has joined Beyond All Reasonable Doubt Marketing to further enhance their offerings to clients. Lane will lead the public relations efforts of the firm as well as assist with copywriting, website content management and administrative support for a multitude of projects. She will work directly with clients in implementing a host of marketing activities to promote their firms.

BARD Marketing develops and executes synchronized branding, marketing and advertising strategies for law firms and attorneys. The agency’s founders, legal marketing veteran Kim Sailer and branding expert John Sailer, are thrilled at the reception they have received in the legal community and with the agency’s need for additional staff and services.

“The BARD Marketing approach is one-of-a-kind and differs from the typical products and methodologies in marketing and advertising,” explained John Sailer, BARD president. “Our growth is evidence that there is a distinct need for an agency that is focused on law firm marketing, and we couldn’t be happier at the responses we’ve received from the legal community. They clearly see the value in our services.”

Lane has lived in South Florida for two years and is a graduate of the E.W. Scripps School of Journalism at Ohio University. She offers experience in both the public relations field and the newspaper industry, giving her a unique and insightful perspective on the interdependent relationship they share. As the latest member of the BARD Marketing team, she will further enhance the agency’s value for legal industry clients.

# # #

About the firm

Beyond All Reasonable Doubt Marketing is a strategic marketing firm focused on helping law firms develop their brand and competitive differentiators; build their strategic marketing plan leveraging the right marketing tools based on their brand, differentiators and target clients; and manage and measure the marketing results on a monthly basis, ensuring a direct correlation to cases, clients, revenue and profitability.

For more information, contact Beyond All Reasonable Doubt Marketing at (561) 637-2575, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.

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Contact
John Sailer
Beyond All Reasonable Doubt Marketing
(888) 922-7398
jsailer@bardmarketing.com
www.bardmarketing.com

Immediate Release – February 21, 2008

BARD Marketing offers Continuing Legal Education class

DELRAY BEACH, Fla, The Florida Bar has approved the upcoming CLE, ideal for small to mid-size law firms: ”Using the Web to compete with the big law firms”

This is a seminar and presentation conducted by BARD Marketing, with an approximate length of one hour.

CLE Credit Hours – 1 hour general. To find out when and where this CLE will be offered, feel free to Contact BARD, and watch the announcements from your local Bar Associations. The seminars will take place in Florida.

The CLE incorporates the following topics:

  • Advertising among various mediums and tying in your website
  • Law firm web marketing statistics
  • Case studies on leveraging the web as a marketing strategy
  • Approximate costs and how to get started.

 

# # #

About the firm

Beyond All Reasonable Doubt Marketing is a strategic marketing firm focused on helping law firms develop their brand and competitive differentiators; build their strategic marketing plan leveraging the right marketing tools based on their brand, differentiators and target clients; and manage and measure the marketing results on a monthly basis, ensuring a direct correlation to cases, clients, revenue and profitability.

For more information, contact Beyond All Reasonable Doubt Marketing at (888) 922-7398, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.

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2007 PRESS RELEASES

Contact
John Sailer
Beyond All Reasonable Doubt Marketing
(561) 637-2575
jsailer@bardmarketing.com
www.bardmarketing.com

Immediate Release – September 7, 2007

Kim Sailer Presented to the Palm Beach County Bar Association
– The Web: the great equalizer in competing with big firms –

DELRAY BEACH, Fla, — BARD Marketing is finalizing it’s Winter and Spring speaking engagement schedule. The first announced event will be on November 7th, 2007.

Kim Sailer Vice President of BARD Marketing will speak about “The Web – the great equalizer in competing with big firms” to the Palm Beach County Bar Association’s Solo and Small Firm Practitioners.

The presentation will focus on how to make the most of the internet for solo practitioners and small law firms. Sailer will discussed current and affordable new ways to leverage the web into your marketing strategy.

# # #

About the firm

Beyond All Reasonable Doubt Marketing is a strategic marketing firm focused on helping law firms develop their brand and competitive differentiators; build their strategic marketing plan leveraging the right marketing tools based on their brand, differentiators and target clients; and manage and measure the marketing results on a monthly basis, ensuring a direct correlation to cases, clients, revenue and profitability.

For more information, contact Beyond All Reasonable Doubt Marketing at (561) 637-2575, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.

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Contact
Kim Sailer
Beyond All Reasonable Doubt Marketing
(561) 637-2575
ksailer@bardmarketing.com
www.bardmarketing.com

Immediate Release – March 25, 2007

LEADING MARKETING AGENCY SERVING THE LEGAL COMMUNITY
WELCOMES NEW ART DIRECTOR

Delray Beach, Florida – A Delray Beach-based firm with clients throughout South Florida has expanded with the recent addition of a highly experienced Art Director. Gregory Todd Blackmon, also of Delray Beach, has been hired by Beyond All Reasonable Doubt Marketing to support and expand their offerings to clients. Blackmon will perform an array of tasks and offerings including layout and design, image and brand enhancement, website design and refreshment, programming, and online promotional strategy.

BARD Marketing creates custom, targeted marketing and branding plans for attorneys and law firms. The agency’s founders, law marketing veteran Kim Sailer and branding expert John Sailer, have been well received in the legal community and are seeing the demand for their services continue to rise.

John Sailer, President, comments. “We provide the full range of marketing and advertising services spanning the web and traditional print advertising. The critical issue is to have all of these mechanisms work in synchronicity. Having Todd Blackmon on board allows us to execute an overall strategy that is seamless across web, print and broadcast mediums.”
“As a road-tested, senior designer, his skills are exceptional and will definitely benefit our clients,” adds John Sailer. “We are already able to offer the very latest printing and web technologies which enable 1-to-1 marketing in what has traditionally been a mass marketing environment.”

Blackmon is a 15-year resident of South Florida with 21 years of artistic and graphics experience. He has worked in the publishing, retail, communications, and real estate industries and most recently oversaw the launch of a massive online and print campaign for a major web-based real estate firm in Florida.

# # #

About the firm

Beyond All Reasonable Doubt Marketing is a strategic marketing firm focused on helping law firms develop their brand and competitive differentiators; build their strategic marketing plan leveraging the right marketing tools based on their brand, differentiators and target clients; and manage and measure the marketing results on a monthly basis, ensuring a direct correlation to cases, clients, revenue and profitability.

For more information, contact Beyond All Reasonable Doubt Marketing at (561) 637-2575, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.

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Contact
John Sailer
Beyond All Reasonable Doubt Marketing
(561) 637-2575
jsailer@bardmarketing.com
www.bardmarketing.com

Immediate Release – March 14, 2007

Kim Sailer Presented at Legal Marketing Associations Educational Session
– The Do’s and Don’ts of Florida Bar Advertising –

DELRAY BEACH, Fla, — Kim Sailer, partner in Beyond All Reasonable Doubt Marketing, spoke about “Building an Effective Ad” at the Southeastern Chapter of the Legal Marketing Association’s Educational Session on March 13, 2007.

The educational session focused on the Do’s and Don’ts of Florida Bar Advertising. LMA members reviewed the recent attorney adverting rule changes regarding collateral materials, advertisements, and website content adopted by the Florida Supreme Court that became effective on January 1, 2007.

Kim Sailer discussed the components to building an effective ad. “Even with the new Florida Bar Advertising rules, there are ways to build effective ad campaign,” Sailer told participants. “It may take more thought and creativity but the opportunity for an effective ad campaign is still strong if you address all the components around the ad,” she added.

# # #

About the firm

Beyond All Reasonable Doubt Marketing is a strategic marketing firm focused on helping law firms develop their brand and competitive differentiators; build their strategic marketing plan leveraging the right marketing tools based on their brand, differentiators and target clients; and manage and measure the marketing results on a monthly basis, ensuring a direct correlation to cases, clients, revenue and profitability.

For more information, contact Beyond All Reasonable Doubt Marketing at (561) 637-2575, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.
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Contact
Kim Sailer
Beyond All Reasonable Doubt Marketing
(561) 637-2575
ksailer@bardmarketing.com
www.bardmarketing.com

Immediate Release – Jan. 20, 2007

QUICKLY-GROWING NICHE MARKETING AGENCY
ADDS MARKETING MANAGER TO STAFF

Delray Beach, Florida – A Delray Beach-based firm with clients throughout South Florida has expanded with the recent addition of a Marketing Manager & Copy Specialist. Priscilla A. Speicher, also of Delray Beach, has been hired by Beyond All Reasonable Doubt Marketing to further enhance their offerings to clients. Speicher will provide a variety of marketing tasks including research and strategic planning, image and content development, copywriting, editing, and concepting.

BARD Marketing tailors marketing and branding plans for attorneys and law firms. The agency’s founders, marketing veteran Kim Sailer and branding expert John Sailer, are thrilled at the reception they have received in the legal community, and with the agency’s need for additional staff and services.

“Clearly there is a need for an agency like ours, that can invest the time in marketing that busy attorneys can’t,” commented Kim Sailer. “Understanding and targeting their audiences are tough challenges for law firms to address, and BARD Marketing has that experience. We take that burden off their shoulders.”

“As Marketing Manager and Copy Specialist, Priscilla Speicher will assist with creation of all promotional activities and materials, and ensure that all projects meet the client’s needs and deadlines”, adds John Sailer.

Speicher is a 12-year resident of South Florida with 19 years of marketing and communications experience. She holds a Bachelor’s Degree in Journalism and is a member of the Delray Beach Chamber of Commerce. She has written and concepted marketing materials for major companies and organizations in the automotive, healthcare, financial, travel and hospitality industries, as well as the non-profit sector.

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About the firm

Beyond All Reasonable Doubt Marketing is a strategic marketing firm focused on helping law firms develop their brand and competitive differentiators; build their strategic marketing plan leveraging the right marketing tools based on their brand, differentiators and target clients; and manage and measure the marketing results on a monthly basis, ensuring a direct correlation to cases, clients, revenue and profitability.

For more information, contact Beyond All Reasonable Doubt Marketing at (561) 637-2575, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.

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2006 PRESS RELEASES

Contact
John Sailer
Beyond All Reasonable Doubt Marketing
(561) 637-2575
jsailer@bardmarketing.com
www.bardmarketing.com

Immediate Release – August 12, 2006

Kim Sailer Presented at Findlaw’s Webcast Series
– Maximizing Your On-line Marketing –

DELRAY BEACH, Fla, — Kim Sailer, partner in Beyond All Reasonable Doubt Marketing, spoke about “Maximizing Your On-Line Marketing” at Findlaw’s webcast on August 11, 2006.

The national webcasts focused on making law firm’s web presence part of an integrated marketing plan, attracting qualified prospects as a result of website enhancements, and converting clicks into customers through consistent and swift follow-up.

“On-line success comes from having a differentiated brand, fresh content, and a strategic integrated marketing and business plan,” Sailer told participants. “You also need a tracking program to monitor and measure your results. It is a commitment – your competitors are on board – are you?” she added.
To view the webcast click here.

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About the firm

Beyond All Reasonable Doubt Marketing is a strategic marketing firm focused on helping law firms develop their brand and competitive differentiators; build their strategic marketing plan leveraging the right marketing tools based on their brand, differentiators and target clients; and manage and measure the marketing results on a monthly basis, ensuring a direct correlation to cases, clients, revenue and profitability.

For more information, contact Beyond All Reasonable Doubt Marketing at (561) 637-2575, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.

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Contact
Kim Sailer
Beyond All Reasonable Doubt Marketing
(561) 637-2575
ksailer@bardmarketing.com
www.bardmarketing.com

Immediate Release – May 8, 2006

Newly founded company will aid law firms in responding to
and reversing declining public image and overcoming increased competition

DELRAY BEACH, Fla. — Florida law firms face considerable competitive challenges. These include attacks from other interest groups through advertising, public media campaigns, direct mailing, blogs, emails and countless other communications tools. This is resulting in worsening public opinion. Add to this intense competition, tort reform, educated consumers and the influence of technology. These challenges are changing how legal services are viewed, legal firms considered and counsel is chosen. Given this environment, law firms cannot expect to grow and prosper anymore simply by advertising in a yellow pages directory or airing television commercials, whether consumer litigation, criminal representation or a strictly civil law practice.

With this in mind, law marketing veteran Kim Sailer and branding expert John Sailer recently founded Beyond All Reasonable Doubt Marketing. “This is a new concept for a marketing firm said Mrs. Sailer. “Our firm is catering exclusively to the legal profession in a focused and targeted approach and from a proven platform. There are many companies that can help law firms develop a website or create an advertisement, but few that can holistically develop a marketing strategy,” she added.

“There existed a compelling need for a firm that had the experience, tools, skill and understanding to assist law firms with the development and successful implementation of a competitive marketing program,” said Mr. Sailer. “A law firm in this day-and-age must seize their competitive advantage, articulate their value proposition and develop a comprehensive marketing strategy that is directly tied to their business – which is that of the practice of law and the delivery of that specific service. That’s what we are here to do,” he added.

“Marketing strategy is an afterthought for most law firms, either because the attorneys are too busy or don’t know where to begin,” added Mrs. Sailer. “Consumers are savvy; however law firms who compete for their business provide very little information in order for those potential clients to make informed and accurate decision,” she added.

Beyond All Reasonable Doubt Marketing is ready to grown quickly because at this time leading firms understand that consumers are grappling at making a decision about hiring a law firm, and that in order to capture business and grow a law firm and revenue stream, they now have to have a successful and targeted marketing strategy. “We are here to help these firms in marketing themselves. Allowing lawyers trained to practice law to do just that while also having an eye of the competitive edge of the business,” concluded Mrs. Sailer.

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About the firm

Beyond All Reasonable Doubt Marketing is a strategic marketing firm focused on helping law firms develop their brand and competitive differentiators; build their strategic marketing plan leveraging the right marketing tools based on their brand, differentiators and target clients; and manage and measure the marketing results on a monthly basis, ensuring a direct correlation to cases, clients, revenue and profitability.

For more information, contact Beyond All Reasonable Doubt Marketing at (561) 637-2575, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.

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Contact
John Sailer
Beyond All Reasonable Doubt Marketing
(561) 637-2575
jsailer@bardmarketing.com
www.bardmarketing.com

Immediate Release – December 2, 2006

Kim Sailer Presented to the Palm Beach County Bar Association
– How to Market Solo & Small Law Firms –

DELRAY BEACH, Fla, — Kim Sailer, partner in Beyond All Reasonable Doubt Marketing, spoke about “Marketing the Boutique Law Firm” to the Palm Beach County Bar Association’s Solo and Small Firm Practitioners at a luncheon on December 1, 2006.

The presentation focused on how to market and advertise solo and small law firms to get qualified clients in the door.
Sailer discussed the six principles of law firm marketing. “If you don’t have a brand, don’t bother marketing your firm,” Sailer told participants. “Marketing is an investment, not an expense. Today successful firms are spending between 5-10% of their revenue on marketing. If you look at marketing as an expense, you’ll get what you pay for,” she added,

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About the firm

Beyond All Reasonable Doubt Marketing is a strategic marketing firm focused on helping law firms develop their brand and competitive differentiators; build their strategic marketing plan leveraging the right marketing tools based on their brand, differentiators and target clients; and manage and measure the marketing results on a monthly basis, ensuring a direct correlation to cases, clients, revenue and profitability.

For more information, contact Beyond All Reasonable Doubt Marketing at (561) 637-2575, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.