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Is Your Enewsletter Effective?

Digital marketing continues to be an essential element of many successful law firm strategies. For example, Electronic Newsletters (Enewsletters or Enews) are constantly evolving; however, many law firms are still not keeping up with technology changes and best practices. We recommend that your Enewsletter incorporates the following best practices: Enewsletters must allow you to integrated social media (Facebook, Pinterest, Twitter, …

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Don’t Let Your Print Newsletter Design Annoy Your Readers

 6 Things You Shouldn’t Do With Printed Newsletters Design and content are keys to your printed newsletter’s success. Readers, including your current and past clients, referral partners, etc., will quickly judge your newsletter and whether or not they will read it. It is also a reflection of you and the image of your law practice. It can validate your competence …

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What Your Company Logo Says About Your Brand

A poorly designed logo creates skepticism and distrust of your organization. Think about some of the bad logos you’ve seen—how did it make you feel about the company? A logo identifies a company or product by the use of a mark, flag, symbol or signature. A good logo should tie into your branding, should be distinctive and unique, and build …

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Benefits of Sending E-cards Vs. Traditional Cards

As we mentioned in our last post, there are marketing benefits of sending your law firm prospects, clients, referral partners and vendors a personalized and customized holiday card. But, is a tight budget preventing you from sending a mass mailing of holiday cards? You now have an efficient and cost effective option – an E-card. Electronic Cards (E-cards) and E-mails …

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Is Your Website Static? Get your Website Moving!

BARD Marketing upgraded The Law Offices of Robin Bresky’s website from a static (non-editable by the client only unless you are a website coder) HTML website to a responsive content management system (CMS). Allowing better Social Media integration a more effective blogging system, as well as being more searchable.

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Law Firm Advertising, the New York Bar Association, and the First Amendment

I just read a hysterical “fake news article” in Litination (www.litination.com) that states that the New York State Bar is delaying bar exam results for one year due to the saturated legal market in New York. This article was obviously written in jest, and in fact the disclaimer of the site reads: “…As the author of this site, my goal …

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So, WhoCanISue?

WhoCanISue.com seems to be generating a lot of headlines. Obviously that’s the idea, and to some extent, the buzz reminds me of the buzz generated by the Chicago Family Law Attorney who had the “Life is Short, get a Divorce” billboard a couple years ago. Like that family law firm, WCIS.com is generating headlines for their edgy marketing and over-the-top ads. According …

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4 Tips for Tracking Your Firm’s Intake

The job description of an attorney is no longer limited to just practicing law. Attorneys must also be savvy and skilled in the business of running a law firm.One of the critical elements involved in running a successful legal practice is the process of tracking and understanding your new case / new client intake. Without the process and tools to …

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Too Funny….but sometimes the truth hurts…

I just read a hysterical “fake news article” in Litination, that states that the New York State Bar is delaying bar exam results for one year due to the saturated legal market in New York. This article was obviously written in jest, and in fact the disclaimer of the site reads: “…As the author of this site, my goal is …

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