Benefits of Email Marketing Campaigns

With a better response rate than direct mail, e-mail marketing has become one of the most effective marketing efforts to increase a firm’s visibility and ultimately drive traffic to a website. If targeted correctly and message crafted aptly, e-marketing can help you deliver the right content to the right prospect at the right time, and continuously achieve high response rates …

Read More

Five Marketing Mistakes Law Firms Make…And How to Recover!

When marketing efforts are not successful, many law firms wonder why…They sent out direct mail, or refreshed their website, initiated Google Adword campaigns, or attended a networking event, but are often left disappointed and frustrated asking “Why aren’t the phones ringing?” Marketing efforts must be more than a disconnected series of tasks. Effective marketing is not a single activity, but …

Read More

Measuring Marketing Effectiveness

A recent BARD Marketing article focused on 5 marketing mistakes frequently executed in law firms. Failure to measure or track the effectiveness of marketing programs was number four on the list. Below are suggested means to measure and test the effectiveness of your marketing efforts: 1) All past, current and new clients should be asked, how did they come to …

Read More

BARD Marketing´s Guide to Social Media for Law Firms and Lawyers

The rapid growth of social media is creating information overload for many Internet users, and instead of ignoring it, attorneys and law firms must embrace these new technologies and learn how they can help develop your business and client relationships. Social media is not a magic bullet, nor will it replace your traditional marketing activities. It is, however, an important …

Read More

Top 10 reasons to call BARD Marketing to develop your law firm website

1. I need my website to reflect my law firm's brand image and not just be a generic website BARD Marketing is a leader in law firm branding and we understand how to brand your website, whether you deal with plaintiff law, business law, defense, etc. We understand that it's not just about how pretty your site is, but also …

Read More

5 Low Cost Ways to Market Your Law Firm

When the subject of marketing and advertising come up, most law firms instinctively think of TV ads, billboards, newsletters and the like – i.e. marketing tools that while effective, are usually expensive. These expensive techniques have their place, and when done correctly, can offer strong payback for firms that can afford them. However, not everyone can, especially in a slumping …

Read More

Law Firm Advertising, the New York Bar Association, and the First Amendment

I just read a hysterical “fake news article” in Litination (www.litination.com) that states that the New York State Bar is delaying bar exam results for one year due to the saturated legal market in New York. This article was obviously written in jest, and in fact the disclaimer of the site reads: “…As the author of this site, my goal …

Read More

So, WhoCanISue?

WhoCanISue.com seems to be generating a lot of headlines. Obviously that’s the idea, and to some extent, the buzz reminds me of the buzz generated by the Chicago Family Law Attorney who had the “Life is Short, get a Divorce” billboard a couple years ago. Like that family law firm, WCIS.com is generating headlines for their edgy marketing and over-the-top ads. According …

Read More

4 Tips for Tracking Your Firm’s Intake

The job description of an attorney is no longer limited to just practicing law. Attorneys must also be savvy and skilled in the business of running a law firm.One of the critical elements involved in running a successful legal practice is the process of tracking and understanding your new case / new client intake. Without the process and tools to …

Read More

Page 2 of 6«12345»...Last »