The 7 Deadly Sins of Attorney Newsletter Production

Every month, mailboxes at law firms across the country are crammed full of newsletters from other firms. Some of these newsletters get read and provide value for both the sender and receiver. Many others don’t, but rather, end up in the trash can. To help you with your next newsletter, I've create a list of “The 7 Deadly Sins of …

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The fallacy of being listed on the first page of Google

Over the last month, I’ve had several conversations with law firms about their websites and their desires to be listed on the first page of Google for specific search terms. Obviously, this is a desirable goal, and any business, given the option of showing up on the first page for their appropriate searches, would be thrilled. Where I take issue …

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Does Your Website Homepage Get an F? It should.

So, you’ve spent a lot of time, effort and money to get clients, potential clients and referral partners to visit your website. This might be a waste of money and effort. If your law firm website is like most other firm’s sites, 2 of every 3 visitors stay less than 30 seconds and “click out” of your site because they can’t …

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What you can learn from Tony Soprano

Aside from being one of the best television series of all time, the HBO series, The Sopranos is often cited as a great study in management style and organization behavior. With this said, while ironic, there are several lessons that law firms can take from Tony Soprano’s management style and apply to their marketing efforts. Be Hands-On. Tony always knew …

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What to do when the media calls…

Congratulations,  you have recently taken a case to a satisfactory verdict or settlement, and you received a call from a media outlet who might be interested in discussing your case. Should you talk to the media outlet and what would you say? Assuming that the outcome was beneficial to your client and it wasn’t a confidential settlement, by all means – …

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What your web provider doesn’t want you to know

You’ve recently upgraded your website. The site is live and you’re fairly happy with the results. You’re paying a lot more money than you were for your previous web site but its worth it as your new site has better content and a better look than your previous site. It is worth it…isn’t it?  It seems like you might be …

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I’ve just finished marketing. What’s next?

OK, so you’ve just launched your new website, started advertising on television, created a new yellow pages ad or held a successful networking event. Because of your efforts, you’ve met a few potential referrers or prospective clients. So what’s next? Often, the inclination is that once you’ve completed a marketing activity, your marketing efforts are over for the time being, and you …

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Anatomy of a bad law firm website

It seems that every week I get into a discussion with an attorney on what makes an effective law firm website, and the biggest problems that we see with law firm websites in general. In the time that we’ve been working with law firms, we’ve seen various things that hinder a website’s success. While problems can range from content to …

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Law Firm Advertising, the New York Bar Association, and the First Amendment

In an interesting turn of events, Federal Judge Frederick J. Scullin has overturned the New York State Bar Attorney Advertising regulations which took effect on February 1st, 2007. These regulations were regarded as being among the most stringent and limiting of the all the states, and placed strong restrictions on what can and cannot be done in a New York attorney’s …

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The Millennial Generation – Who are they and should you care?

The Millennial Generation, Generation Y, Echo Boomers, or the Hip-Hop Generation; call them what you will, but the question is – are you actively targeting them or at least accounting for them in your marketing strategy?  And, do you know how to effectively reach them? The Millennial Generation is defined as those born between 1977 and 1996 and they represent …

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