Archives

Category Archive for: ‘Business Development Strategies’

Are You A Rainmaker

Legal Networking is the process of establishing a mutually beneficial relationship with other professionals (legal, medical, business), potential clients and referral partners. Networking can also used for the exchange of business information, ideas, and support. To be successful at networking focus on those who are good at what they do. Work with those who understand networking and are willing to …

Read More

Benefits of Email Marketing Campaigns

With a better response rate than direct mail, e-mail marketing has become one of the most effective marketing efforts to increase a firm’s visibility and ultimately drive traffic to a website. If targeted correctly and message crafted aptly, e-marketing can help you deliver the right content to the right prospect at the right time, and continuously achieve high response rates …

Read More

5 Low Cost Ways to Market Your Law Firm

When the subject of marketing and advertising come up, most law firms instinctively think of TV ads, billboards, newsletters and the like – i.e. marketing tools that while effective, are usually expensive. These expensive techniques have their place, and when done correctly, can offer strong payback for firms that can afford them. However, not everyone can, especially in a slumping …

Read More

So, WhoCanISue?

WhoCanISue.com seems to be generating a lot of headlines. Obviously that’s the idea, and to some extent, the buzz reminds me of the buzz generated by the Chicago Family Law Attorney who had the “Life is Short, get a Divorce” billboard a couple years ago. Like that family law firm, WCIS.com is generating headlines for their edgy marketing and over-the-top ads. According …

Read More

To fire or not to fire…

One disturbing trend that we've all seen over the last several months is intake as many established, successful law firms has slowed substantially – the phones just aren't ringing. Obviously, the current environment is incenting firms to do everything possible to be more efficient and save money. Whether due to the economy, tort reform (for PI firms), more intense competition, reliance on …

Read More

Do you have 2000 friends?

OK, my “summer vacation” has ended and it’s back to writings some blogs. Without further ado, I wanted to start off the school year talking about an asset that is vastly underused in most law firms – the firm Contact List. Every law firm has a contact list, and in many cases, multiple contact lists. Unfortunately, few firms manage these …

Read More

Controlling Your Own Marketing Destiny

As previously discussed, cash flow is tight for many law firms due to our economy. While true, this doesn’t negate the fact that there is much competition between the 84,000 attorneys in Florida and the over 1 Million attorneys in the United States for new cases and clients, regardless of area of practice or geographic location. And I’ve yet to …

Read More

The Bible, Harry Potter and telling a great story

What do the Bible and the latest Harry Potter book have in common? At first glance, maybe nothing. However they actually share an important trait – both are stories and use effective storytelling techniques to evoke emotion – and in the case of the bible, the stories help provide Christians with a deeper meaning of life and how we should …

Read More

LexisNexis Martindale-Hubbell and Findlaw Lawyer Directories – the next casualties of Google?

First it was The Yellow Book, The Real Yellow Pages and all the other phonebook directories. Now it’s the online attorney directories like LexisNexis Martindale-Hubbell and Findlaw’s attorney listing service that just may be the latest casualties of Google and the other search engines as more and more law firms develop websites and leverage pay-per-click and search engine optimization (SEO) …

Read More

30 years since Bates vs. Arizona, what’s really changed?

In celebration of the 30th anniversary of Bates vs. State Bar of Arizona, I wanted to talk about the true impact of this landmark case. Discussing Bates vs. State Bar of Arizona typically raises a lot of passion among attorneys, with many attorneys praising the protection of First Amendment rights, and the remainder lamenting the decision and its impact on …

Read More

Page 1 of 212»