Category Archive for: ‘Marketing Strategies & Tips’

4 Reasons The Media Does Not Cover Your Case

Are you wondering why your case(s) are not getting coverage? You won the case, got a big verdict… but still no coverage. The media must have it out for you, right? That is probably not the case. Below we discuss four reasons why you may not be getting media coverage/exposure on your cases: 1) LACK A PR STRATEGY & PLAN …

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Benefits of Email Marketing Campaigns

With a better response rate than direct mail, e-mail marketing has become one of the most effective marketing efforts to increase a firm’s visibility and ultimately drive traffic to a website. If targeted correctly and message crafted aptly, e-marketing can help you deliver the right content to the right prospect at the right time, and continuously achieve high response rates …

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Five Marketing Mistakes Law Firms Make…And How to Recover!

When marketing efforts are not successful, many law firms wonder why…They sent out direct mail, or refreshed their website, initiated Google Adword campaigns, or attended a networking event, but are often left disappointed and frustrated asking “Why aren’t the phones ringing?” Marketing efforts must be more than a disconnected series of tasks. Effective marketing is not a single activity, but …

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Measuring Marketing Effectiveness

A recent BARD Marketing article focused on 5 marketing mistakes frequently executed in law firms. Failure to measure or track the effectiveness of marketing programs was number four on the list. Below are suggested means to measure and test the effectiveness of your marketing efforts: 1) All past, current and new clients should be asked, how did they come to …

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5 Low Cost Ways to Market Your Law Firm

When the subject of marketing and advertising come up, most law firms instinctively think of TV ads, billboards, newsletters and the like – i.e. marketing tools that while effective, are usually expensive. These expensive techniques have their place, and when done correctly, can offer strong payback for firms that can afford them. However, not everyone can, especially in a slumping …

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The Next New Thing is….

I recently heard one of my favorite songs – “Once in a Lifetime” – by the Talking Heads that has a refrain of “Same as it ever was. Same as it ever was.” This refrain is a perfect metaphor for those lawyers looking to leverage new marketing techniques to drive business for their firms. I’ve gotten several calls recently from …

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The Yellow Pages are Shrinking….Literally

OK, I’ll be the first to admit that I am not a huge fan of the yellow pages as a primary means of advertising for law firms. Don’t get me wrong-they have brought value for several decades, and really, the yellow pages were one of the first outlets for “attorney advertising”.   My blog today isn’t about bashing the yellow …

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Planning for your Marketing in the New Year

The 2 Golden Rules of Planning: The Plan is the plan until the plan changes Any Plan beats no plan   As we get closer to the end of 2008, it’s time to start thinking about budgeting for your marketing efforts in 2009. In an ideal world, your 2008 marketing plan worked to perfection and creating the ’09 plan is …

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Do you have 2000 friends?

OK, my “summer vacation” has ended and it’s back to writings some blogs. Without further ado, I wanted to start off the school year talking about an asset that is vastly underused in most law firms – the firm Contact List. Every law firm has a contact list, and in many cases, multiple contact lists. Unfortunately, few firms manage these …

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