Good Stories and Content Marketing Compels People to Act
Content is King
Content Marketing allows law firms to share compelling stories – storytelling. People have been telling stories for thousands of years. Content and story telling helps law firms build strong relationships with clients and a strong community of loyalists over time.
Content Marketing’s purpose is to attract and retain a targeted customer audience (clients, referrals, other). You want subscribers through social, email and print, so your law firm can have ongoing communications with them.
Your legal content should share compelling, useful, and/or entertaining information. It is not self-promotion (less product and service based) but focuses on the pain points and problems of your clients. You need to know your clients. Your content engages your client base. Content helps compel clients to accomplish a desired task – ex. hire you. Content must be original, concise, value added and relevant – your building trust.
Quality content should be consistently delivered at regular intervals and through consistent channels. It’s not a one and done. It never really stops. Content marketing is a marathon, not a short sprint. It’s a program versus an advertising campaign. And, you should re-purpose your content when and where you can. But be careful not to offer legal services.
Your Content Marketing efforts must tie into your business goal and you must have a strategy and plan. You will need to identify the target audience and their needs, select the content formats, create the content (branded and storytelling), develop an editorial calendar, promote and distribute the content, and the program must be measurable.
We’ve helped clients create, distribute, and manage content for:
- Email Marketing
- Search Engine Marketing (SEO)
- Social Media Marketing (SEM)
- Public Relations (PR)
- Video Production
When implemented effectively, the Right Content Marketing will drive better law firm brand awareness, improve lead generation (traffic and conversions), will enlighten and educate prospects, will allow for more client engagement, and enhance customer relations.
BARD Marketing has the experience and know-how to create and execute the Right Law Firm and Lawyer Content Marketing in Synchronicity with your other marketing efforts.
Contact us anytime to discuss implementing Content Marketing efforts that can help grow your law firm.
BARD Marketing. Your legal marketing and law firm content marketing experts.