06/25/08 Legal Marketing Agency Examines ROI of Yellow Page Advertising

03/25/08 Two CLE presentations scheduled for April

03/12/08 Growth Drives Leading Legal Marketing Agency to Expand with New Hire

02/21/08 BARD Marketing offers Continuing Legal Education class

11/20/07 - BARD announces Mass Individualized Marketing
An affordable way to achieve ultra-personalized messaging.

More

• 5 Low Cost Ways to Market Your Firm
  


• The Seven Deadly Sins of
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• Web development for
  maximum performance

With one million-plus attorneys in the U.S., how does a client choose you?

Successful law firm marketing isn't just having a website that mirrors your law firm’s brochure, creating a new logo, being quoted in a news story, or advertising on TV because everyone else is doing it. Rather, it entails a synchronous approach that: leverages your differentiators; targets the audience that allows you to capitalize on this differentiation; and has action items that directly lead to new cases, clients, and revenue. We call successful law firm marketing- the “Right” marketing. And when it’s right, it entices potential clients and referral partners to contact you. It gives them incentive to choose you over other law firms. It answers the question, “Why you? ”

Of course if it were easy, everyone would be successful at it. BARD Marketing serves those law firms who see the value of strategic marketing, but need help making it happen. You’ve spent years studying and practicing law. We’ve spent years implementing Marketing Communications, Advertising, Public Relations, Branding, Web, and Business Development efforts that generate results. Let us handle your marketing so that you can focus on clients and cases. We’ll not only create the Right marketing strategy for you… we will expertly execute it and provide Return On Investment.

You now have:

• A marketer who has thorough knowledge of state BAR rules on law firm advertising, and numerous working relationships with state and local BAR associations and legal associations.
• An agency that is well-versed at fleshing out the unique characteristics of your firm and your clients. We understand that no two law firms are the same – the strategy we recommend will be tailored to your business.

BARD offers all Services that comprise a truly effective marketing plan. Thank you for your interest in learning how we can do what’s Right for you.

BARD Marketing. Your law marketing experts.