Legal Marketing Agency Examines ROI of Yellow Page Advertising

DELRAY BEACH, FL – With the high cost of advertising and the potential low return if the advertising misses the mark, the legal marketing experts at Beyond All Reasonable Doubt Marketing began an examination of yellow page advertising for law firms and attorneys. What they found was that the return on the investment for large yellow page ads did not warrant the cost in the majority of cases.

“What’s clear is that, while yellow page advertising costs have not been lowered in a decade, and in most cases have increased…use of the yellow pages and similar directories has dropped. With less people looking at printed directories, you would think the advertising rates would fall in line,” comments John Sailer, founder and CEO of BARD Marketing.

He adds, “Many of our clients have an impression that their yellow page ads are working but when intake tracking measures are put in place, they are surprised to see how few new leads come from these expensive ads. While yellow page advertising is right for some law firms in some cases, we encourage law firms to look at how those funds could be better spent on other marketing vehicles that generate more inquiries.”

Given that some law firms do get a return for their yellow page investment, Sailer encourages them to enhance and improve their lead-tracking so that an accurate determination can be made. In addition, he asks law firms to consider that there may be more proactive solutions for marketing as opposed to waiting for someone to see your ad in a book that’s full of ads.

BARD Marketing offers a full range of marketing and advertising services, including public relations. All services are designed to complement one another and form a structure of synchronous marketing efforts that collectively increase leads for law firms. BARD offers a no-cost, no-obligation review of current advertising and marketing activities and can share details on their yellow page insight during this review. To schedule your free consultation, call 561-637-2576.

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About the firm

Beyond All Reasonable Doubt Marketing is a strategic marketing firm focused on helping law firms develop their brand and competitive differentiators; build their strategic marketing plan leveraging the right marketing tools based on their brand, differentiators and target clients; and manage and measure the marketing results on a monthly basis, ensuring a direct correlation to cases, clients, revenue and profitability.

For more information, contact Beyond All Reasonable Doubt Marketing at (561) 637-2576, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.