Kim Sailer Presented to the Palm Beach County Bar Association
- How to Market Solo & Small Law Firms -

DELRAY BEACH, Fla, --- Kim Sailer, partner in Beyond All Reasonable Doubt Marketing, spoke about “Marketing the Boutique Law Firm” to the Palm Beach County Bar Association’s Solo and Small Firm Practitioners at a luncheon on December 1, 2006.

The presentation focused on how to market and advertise solo and small law firms to get qualified clients in the door.

Sailer discussed the six principles of law firm marketing. “If you don’t have a brand, don’t bother marketing your firm,” Sailer told participants. “Marketing is an investment, not an expense. Today successful firms are spending between 5-10% of their revenue on marketing. If you look at marketing as an expense, you’ll get what you pay for,” she added,

For a copy of the presentation click here.

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About the firm

Beyond All Reasonable Doubt Marketing is a strategic marketing firm focused on helping law firms develop their brand and competitive differentiators; build their strategic marketing plan leveraging the right marketing tools based on their brand, differentiators and target clients; and manage and measure the marketing results on a monthly basis, ensuring a direct correlation to cases, clients, revenue and profitability.

For more information, contact Beyond All Reasonable Doubt Marketing at (561) 637-2576, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.