Advertising works but did you know that most law firms
that advertise lose money on their investment?
Quick – think of your favorite Super Bowl commercial! Now, can you correctly
identify what product or company that commercial was advertising?
The fact is that the vast majority of Super Bowl commercials (even the popular ones) do not drive brand recognition. The moral of this story is that while advertising (TV, radio, print, new media) can have an impact, it is not a silver bullet for generating clients.
With the wrong message, wrong advertising vehicle, or an inadequate budget to obtain the necessary Reach and Frequency, your advertising efforts will be wasted, or worse, will have a negative impact on getting new clients and new cases.
The Right advertising, however, can have a strong affect on building and maintaining your brand image. It can keep you top of mind with your target audiences: potential clients, past clients, referring attorneys or other professionals. It can and does bring results.
The Right Advertising will address the following:
- What is the target audience and what are the desired outcomes of the advertising?
- How can you leverage your competitive differentiators effectively against the competition?
- What vehicle(s) and message can best break through the ‘noise’ of other advertising?
- What reach and frequency will ensure that your message is remembered?
- How can you maximize your return on your advertising budget by utilizing multiple vehicles simultaneously?
The Right advertising is very effective. The Right advertising, when properly executed with other marketing efforts, will improve your firm's brand recognition and bottom line.
BARD Marketing has the experience and know-how to create and execute a successful advertising strategy across all mediums (including broadcast and online advertising) and in Synchronicity with your other marketing efforts. We understand that BAR marketing regulations might make advertising more difficult, but we have a track record of developing advertising strategies that follow specific state BAR rules, and still bring results. Contact us anytime to discuss maximizing the effectiveness of your advertising.