Consider Business Development ...
Do you know what to say and do to maximize every opportunity?
There is another critical element beyond advertising, PR, and communications. And that is networking for business development. Try this quick quiz to see how you’re doing:
- Do you typically go to the same events and see/talk to the same people?
- Do you have a strategy in place for meeting new people (prospective clients and referral partners)?
- When you are introduced to someone, do you know what to say after the basic dialogue of the introduction?
- Do you have an ‘elevator pitch’ that is captivating and differentiated? (The ideal brief message about you/your firm)
- Do the rest of the attorneys, paralegals and staff have similar messages? (all of you following the style and brand identified for the firm)
If you can’t answer ‘yes’ to all or at least most of the above questions, you could greatly benefit from some assistance in this area. You have untapped vehicles out there for spreading your promotional message. The help we provide includes coach-like instruction, a networking strategy, and event-planning. (You can host events that further your goals.)
Consider these business development facts:
- Everyone in your law firm can generate new cases and clients for your firm
- Everybody in your law firm is essentially a “Vice President of First Impressions”, and first impressions are the ones that count when generating new relationships
- Having lunch with the same friends, attending the same BAR or legal functions, and talking to the same people is not effective business development
- Effective business development requires a strategy and a plan
The Right Business Development Plan may target local attorneys, attorneys in other parts of the state or country, other professionals, and prospects. There are a variety of tools and means to expand your reach via a strong business development program for your firm. When used in alongside with your other law marketing efforts, this program will have a profound effect on converting people you meet and interact with into partners and clients.
BARD Marketing has the experience and know-how to create and execute the Right business development strategy in Synchronicity with your other marketing efforts. Contact us to discuss how to apply this strategy to your business.