How effective are your Marketing Communications?
Do you know? Are they measured?
What do your marketing vehicles say about you? Do they portray your law firm, attorneys and staff as you would like to be portrayed? Do they speak to the audience and motivate them to act? Or do they “not really say anything.” Often, marketing communications miss their mark, are not targeted and effective, and waste your money.
Every day, your potential clients are subjected to between 1000 and 3000 brand messages. So, your brochures, newsletters, direct mail pieces and other marketing materials must stand out, and differentiate you. They must relay your brand image, and work in Synchronicity with your other marketing efforts. For instance, if you send a direct mail piece that references your website, but looks or reads totally different than the site, you’ve failed to maximize the impression on that visitor, and have caused confusion. People often make decisions based on initial impressions, but use subsequent impressions to validate those decisions. If you don’t have Synchronicity, you’re not getting the best returns.
Both initial and subsequent impressions and messages are equally important. People build initial impressions based on newsletters, business cards, brochures and other collateral. You may not get a client or referral just because you have a good brochure, but you can certainly lose a few if you don’t. And if your good brochure sends them to your website and they don’t see the message that they liked/responded to in the brochure, you will most likely lose them.
When implemented effectively, the Right Marketing Communications will create the initial impression that the other tools will validate.
BARD Marketing has the experience and know-how to create and execute the Right Marketing Communications strategy in Synchronicity with your other marketing efforts. Contact us anytime to discuss empowering your communications.