Synchronous Marketing... all the Right Services Working Together
Key components, all working as one system, form an integrated marketing plan that will perform and pay off. In other words, when the Right elements of a good marketing strategy are in place, results are achieved. This is the power of Synchronicity.
Synchronicity – The Most Effective Approach
Law firms often hire PR agencies to get PR, ad agencies to do the advertising, web developers to do the website work, maybe a sales coach to help with business development…you get the idea. But are these entities following a ‘big picture’ strategy, and working together as one smooth promotional machine?
For example, while a web designer can create a functional website, is it consistent with the rest of your strategy, and does it articulate your differentiators to your target audience? Any PR agency can get coverage on a good story, but how many can advise you on which cases to pitch when, how to best position them, and who to pitch them to based on your firm’s strategy and the specifics of the case?
BARD Marketing will maximize your results, recognizing that all of the marketing activities must be executed in accord with the overall strategy. We call this Synchronous Marketing.
In short, Synchronous Marketing is the process of implementing methodologies that make all of your activities work together in a logical, meaningful way. This avoids wasted money and poor results that you experience with a scattered approach that doesn’t work in a coordinated fashion. Also, having one primary entity oversee your promotional efforts ensures that all elements are in harmony with the brand and strategy of your law firm.
We will:
- Identify, shape, and articulate your brand
- Develop a laser-focused, long-term promotional strategy that brings you clients
- Establish an online presence that is consistent with your overall strategy
- Execute successful Marketing Communications, Advertising, Public Relations, Web, Branding and Business Development programs in a coordinated, systematic fashion - Link these efforts back to ROI, revenue and profitability with performance tracking
The bottom line: We will flesh out the best law firm marketing strategy for you; identify the Right activities; and execute them flawlessly in an integrated manner. See the Diagram above.
Of course, Synchronous Marketing only works if the chosen marketing plan is the correct strategy for you. BARD will identify your special characteristics and base your specific strategy on your identity and client demographic. Then, with our unique blend of honed legal marketing expertise and strategic business capabilities, we will develop the ideal marketing approach for your law firm.