Archives

All Posts Tagged Tag: ‘clients’

Benefits of Email Marketing Campaigns

With a better response rate than direct mail, e-mail marketing has become one of the most effective marketing efforts to increase a firm’s visibility and ultimately drive traffic to a website. If targeted correctly and message crafted aptly, e-marketing can help you deliver the right content to the right prospect at the right time, and continuously achieve high response rates …

Read More

Measuring Marketing Effectiveness

A recent BARD Marketing article focused on 5 marketing mistakes frequently executed in law firms. Failure to measure or track the effectiveness of marketing programs was number four on the list. Below are suggested means to measure and test the effectiveness of your marketing efforts: 1) All past, current and new clients should be asked, how did they come to …

Read More

Top 10 reasons to call BARD Marketing to develop your law firm website

1. I need my website to reflect my law firm's brand image and not just be a generic website BARD Marketing is a leader in law firm branding and we understand how to brand your website, whether you deal with plaintiff law, business law, defense, etc. We understand that it's not just about how pretty your site is, but also …

Read More

The Yellow Pages are Shrinking….Literally

OK, I’ll be the first to admit that I am not a huge fan of the yellow pages as a primary means of advertising for law firms. Don’t get me wrong-they have brought value for several decades, and really, the yellow pages were one of the first outlets for “attorney advertising”.   My blog today isn’t about bashing the yellow …

Read More

Controlling Your Own Marketing Destiny

As previously discussed, cash flow is tight for many law firms due to our economy. While true, this doesn’t negate the fact that there is much competition between the 84,000 attorneys in Florida and the over 1 Million attorneys in the United States for new cases and clients, regardless of area of practice or geographic location. And I’ve yet to …

Read More

David vs. Goliath. Who Wins?

Recently, we have worked with several successful law firms interested in protecting their home turf in the face of dominant regional law firms that are expanding into their areas aggressively looking for clients. We are seeing this trend with personal injury law firms as well as firms in other practice areas. A recent Altman Weil study also highlights this growth …

Read More

I’ve just finished marketing. What’s next?

OK, so you’ve just launched your new website, started advertising on television, created a new yellow pages ad or held a successful networking event. Because of your efforts, you’ve met a few potential referrers or prospective clients. So what’s next? Often, the inclination is that once you’ve completed a marketing activity, your marketing efforts are over for the time being, and you …

Read More

Divorce attorney billboards and the $54MM lawsuit for lost pants

You know, I wasn’t going to comment on the “Life is Short, Get an Attorney” billboard in Chicago, but this week, I saw yet another news story about this billboard, and decided to share my thoughts. First of all, I don’t think that the ad is overly offensive or will have long term impact on consumers’ perceptions of legal profession. …

Read More