4 Reasons The Media Does Not Cover Your Case

Are you wondering why your case(s) are not getting coverage? You won the case, got a big verdict… but still no coverage. The media must have it out for you, right? That is probably not the case. Below we discuss four reasons why you may not be getting media coverage/exposure on your cases: 1) LACK…

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Measuring Marketing Effectiveness

A recent BARD Marketing article focused on 5 marketing mistakes frequently executed in law firms. Failure to measure or track the effectiveness of marketing programs was number four on the list. Below are suggested means to measure and test the effectiveness of your marketing efforts: 1) All past, current and new clients should be asked,…

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