Responsive Website Design Done Right.

BARD Marketing converted The Hollander Law Firm’s website from a proprietary system (you don’t own it and can’t take it with you) to a responsive content management system (CMS) using open source technology. We feel Open Source enables our team to create innovative solutions without being bound by the constraints associated with proprietary technology. BARD’s team…

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4 Reasons The Media Does Not Cover Your Case

Are you wondering why your case(s) are not getting coverage? You won the case, got a big verdict… but still no coverage. The media must have it out for you, right? That is probably not the case. Below we discuss four reasons why you may not be getting media coverage/exposure on your cases: 1) LACK…

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BARD Marketing´s Guide to Social Media for Law Firms and Lawyers

The rapid growth of social media is creating information overload for many Internet users, and instead of ignoring it, attorneys and law firms must embrace these new technologies and learn how they can help develop your business and client relationships. Social media is not a magic bullet, nor will it replace your traditional marketing activities.…

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So, WhoCanISue?

WhoCanISue.com seems to be generating a lot of headlines. Obviously that’s the idea, and to some extent, the buzz reminds me of the buzz generated by the Chicago Family Law Attorney who had the “Life is Short, get a Divorce” billboard a couple years ago. Like that family law firm, WCIS.com is generating headlines for their…

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4 Tips for Tracking Your Firm’s Intake

The job description of an attorney is no longer limited to just practicing law. Attorneys must also be savvy and skilled in the business of running a law firm.One of the critical elements involved in running a successful legal practice is the process of tracking and understanding your new case / new client intake. Without…

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Do you have 2000 friends?

OK, my “summer vacation” has ended and it’s back to writings some blogs. Without further ado, I wanted to start off the school year talking about an asset that is vastly underused in most law firms – the firm Contact List. Every law firm has a contact list, and in many cases, multiple contact lists.…

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The Bible, Harry Potter and telling a great story

What do the Bible and the latest Harry Potter book have in common? At first glance, maybe nothing. However they actually share an important trait – both are stories and use effective storytelling techniques to evoke emotion – and in the case of the bible, the stories help provide Christians with a deeper meaning of…

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Personal Injury Law, Diversification and High Stakes Poker

Over the last six months of speaking and meeting with lawyers and law firms that have successful Personal Injury practices, I have seen an interesting trend. Which is that many of them are diversifying into other areas of law, including Commercial Litigation, Consumer Fraud, and Real Estate Law among others. Mind you, I am talking…

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State BAR marketing and advertising rules

In writing my first blog for the newly redone BARDMarketing website, I wanted to talk about something that is near and dear to my heart. After thinking long and hard, I decided to talk a bit on how State BAR marketing and advertising rules affect good advertising and marketing. A lot has been said regarding…

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