5 Low Cost Ways to Market Your Law Firm

When the subject of marketing and advertising come up, most law firms instinctively think of TV ads, billboards, newsletters and the like – i.e. marketing tools that while effective, are usually expensive. These expensive techniques have their place, and when done correctly, can offer strong payback for firms that can afford them. However, not everyone…

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Florida Bar Advertising Rules and the First Amendment

Any attorney who has advertised in Florida has probably experienced a few calls with the Florida Bar Ethics Committee to discuss what is and is not allowed in their print or television ad. Right or wrong, the Florida Bar’s advertising rules are among the most restrictive in the nation, prohibiting slogans, descriptions of the quality…

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State BAR marketing and advertising rules

In writing my first blog for the newly redone BARDMarketing website, I wanted to talk about something that is near and dear to my heart. After thinking long and hard, I decided to talk a bit on how State BAR marketing and advertising rules affect good advertising and marketing. A lot has been said regarding…

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