01/14/10 BARD marketing joins forces with well-known commercial director & the southeast's only virtual reality studio to launch new video solutions for law firms.

11/02/09 New Account Manager Brings Industry Knowledge and Innovative Contributions to Growing Law Firm Marketing Agency

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With one million-plus lawyers in the U.S., how does a client choose you?

Successful law firm marketing is critical to making the phone ring.

Successful law firm marketing isn't just having a website that mirrors your law firm’s brochure, creating a new logo for the firm, being quoted in a news story, or advertising on TV because every other lawyer is doing it. Rather, law firm marketing requires a synchronous approach that: leverages your differentiators; targets the right audience; and has action items that directly lead to new cases, clients, and revenue. We call successful law firm marketing the “Right” marketing. And when it’s right, it entices potential clients and referral partners to contact you over other law firms. It answers the question, “Why you? ”

Of course if law firm marketing were easy, every lawyer would be successful at it. BARD Marketing serves those law firms who see the value of strategic marketing, but need help making it happen. You’ve spent years studying and practicing law. We’ve spent years implementing Marketing Communications, Advertising, Public Relations (PR) , Branding, Website, and Business Development efforts that generate results. Let us plan and execute your law firm's marketing, advertising and web design so that you can focus on practicing law.

With BARD Marketing, you now have:

• A marketer who has thorough knowledge of state BAR rules on law firm advertising, and numerous working relationships with state and local BAR associations and legal associations.
• An agency that is well-versed at identifying the unique characteristics of your law firm and your clients. We understand that no two law firms are the same – the marketing strategy we recommend will be tailored to your business.

BARD offers all the marketing services that comprise a truly effective law firm marketing plan - branding, marketing, web design, advertising, business development, and PR.

BARD Marketing. Your law firm marketing, branding, advertising, web & PR experts.