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With increased competition, do you know what makes you stand out?

Marketing is Critical to the Success of Your Law Firm

In the past, a lawyer could successful get new clients by placing an ad in the yellow pages, networking at bar functions, advertising in the local paper, or having a basic web presence.

Unfortunately, this is no longer the case. Long term success for a law firm requires the attorneys to not only focus on the practice of law, but also on the marketing of the firm. Law firm marketing, however, is as much of an art as it is a science. With the intense competition, rapidly changing technologies, often complex state bar marketing regulations, and a changing marketing and advertising landscape, success isn’t guaranteed.

To improve the odds, you need BARD Marketing. Whether you require help in developing your brand, creating a marketing strategy, improving your web presence, implementing a referral marketing program, understanding social media, or executing traditional or new media advertising, BARD Marketing is your answer.
Insanity is defined as doing the same things over and over again and expecting different results – Albert Einstein

With BARD Marketing, you now have:

  • A partner that is well-versed in the nuts and bolts of law firm marketing while still bringing strong creative capabilities so your marketing doesn’t just look like everyone else’s.
  • A marketer who has thorough knowledge of state BAR rules on law firm advertising, and numerous working relationships with state and local BAR associations and legal associations.
  • One firm that is equally versed in branding & strategy, new media, web strategies, on-line strategies, advertising and marketing. BARD offers all the marketing services that comprise a truly effective law firm marketing plan.
  • An agency that will focus on your marketing, so you can focus on practicing law.

BARD Marketing. Your law firm marketing, branding, advertising, web & PR experts.


BARD immediately came in, helped define our brand and differentiators, and is executing a structured marketing program that quickly started to generate results.
Brad Sinclair, Sinclair Law