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Is Your Enewsletter Effective?

Digital marketing continues to be an essential element of many successful law firm strategies. For example, Electronic Newsletters ...

Don’t Let Your Print Newsletter Design Annoy Your Readers

 6 Things You Shouldn’t Do With Printed Newsletters Design and content are keys to your printed newsletter’s success. ...

What Your Company Logo Says About Your Brand

A poorly designed logo creates skepticism and distrust of your organization. Think about some of the bad logos ...

Benefits of Sending E-cards Vs. Traditional Cards

As we mentioned in our last post, there are marketing benefits of sending your law firm prospects, clients, ...

How Sending Holiday Cards Benefit Your Law Firm.

The holiday season is fast approaching. Now is the time to take advantage of the marketing benefits of ...

Is Your Website Static? Get your Website Moving!

BARD Marketing upgraded The Law Offices of Robin Bresky’s website from a static (non-editable by the client only unless ...

Responsive Website Design Done Right.

BARD Marketing converted The Hollander Law Firm's website from a proprietary system (you don’t own it and can’t take ...

4 Reasons The Media Does Not Cover Your Case

Are you wondering why your case(s) are not getting coverage? You won the case, got a big verdict… ...

Are You A Rainmaker

Legal Networking is the process of establishing a mutually beneficial relationship with other professionals (legal, medical, business), potential ...

The Benefits of a Business Facebook Page

Facebook is an opportunity for attorneys to network for referrals, research defendants and potential jury members, market their ...

Benefits of Email Marketing Campaigns

With a better response rate than direct mail, e-mail marketing has become one of the most effective marketing ...

Five Marketing Mistakes Law Firms Make…And How to Recover!

When marketing efforts are not successful, many law firms wonder why…They sent out direct mail, or refreshed their ...

Measuring Marketing Effectiveness

A recent BARD Marketing article focused on 5 marketing mistakes frequently executed in law firms. Failure to measure ...

BARD Marketing´s Guide to Social Media for Law Firms and Lawyers

The rapid growth of social media is creating information overload for many Internet users, and instead of ignoring ...

Top 10 reasons to call BARD Marketing to develop your law firm website

1. I need my website to reflect my law firm's brand image and not just be a generic ...

5 Low Cost Ways to Market Your Law Firm

When the subject of marketing and advertising come up, most law firms instinctively think of TV ads, billboards, ...

Law Firm Advertising, the New York Bar Association, and the First Amendment

I just read a hysterical “fake news article” in Litination (www.litination.com) that states that the New York State ...

So, WhoCanISue?

WhoCanISue.com seems to be generating a lot of headlines. Obviously that’s the idea, and to some extent, the buzz ...

4 Tips for Tracking Your Firm’s Intake

The job description of an attorney is no longer limited to just practicing law. Attorneys must also be ...

What do you want to be when you grow up?

I’ve been meaning to write this blog for a couple months now. I am 100% convinced that in ...

Too Funny….but sometimes the truth hurts…

I just read a hysterical “fake news article” in Litination, that states that the New York State Bar ...

Bada BING!

OK, it looks like Bing is seeing some early success as a viable search engine. It has been ...

The Next New Thing is….

I recently heard one of my favorite songs – “Once in a Lifetime” – by the Talking Heads ...

Nothing Says Success Like…..

Nothing Says Success Like…. This post is not about how you need to spend a lot of money ...

The Yellow Pages are Shrinking….Literally

OK, I’ll be the first to admit that I am not a huge fan of the yellow pages ...

To fire or not to fire…

One disturbing trend that we've all seen over the last several months is intake as many established, successful ...

Planning for your Marketing in the New Year

The 2 Golden Rules of Planning: The Plan is the plan until the plan changes Any Plan beats ...

Oops!

The web is a funny thing. Ten (10) years after the formation of Google, and it still reminds ...

I have a website – so why isn’t my phone ringing?

Quite often, when we talk with law firms, one of the main topics of conversation is their website ...

Do you have 2000 friends?

OK, my “summer vacation” has ended and it’s back to writings some blogs. Without further ado, I wanted ...

Controlling Your Own Marketing Destiny

As previously discussed, cash flow is tight for many law firms due to our economy. While true, this ...

The Recession and your Law Practice

Turn on the nightly news and chances are the lead story is the economy, and the endless speculation ...

The Bible, Harry Potter and telling a great story

What do the Bible and the latest Harry Potter book have in common? At first glance, maybe nothing. ...

Florida Bar Advertising Rules and the First Amendment

Any attorney who has advertised in Florida has probably experienced a few calls with the Florida Bar Ethics ...

ABA website survey – many firms still missing out

Recently, the ABA reported the findings from their annual Legal Technology Survey. One survey topic was the usage ...

LexisNexis Martindale-Hubbell and Findlaw Lawyer Directories – the next casualties of Google?

First it was The Yellow Book, The Real Yellow Pages and all the other phonebook directories. Now it’s ...

30 years since Bates vs. Arizona, what’s really changed?

In celebration of the 30th anniversary of Bates vs. State Bar of Arizona, I wanted to talk about ...

Streaming videos, blogs and Facebook, oh my!

Streaming videos and blogs; social networking sites like Facebook, YouTube and LinkedIn; Pay-per-click campaigns, Wikis and RSS; These ...

David vs. Goliath. Who Wins?

Recently, we have worked with several successful law firms interested in protecting their home turf in the face ...

Hello sir or ma’am. My name is anonymous.

Have you ever gone fishing with a shotgun? It doesn’t work too well. Successful fishermen use specific lures, ...

The 7 Deadly Sins of Attorney Newsletter Production

Every month, mailboxes at law firms across the country are crammed full of newsletters from other firms. Some ...

The fallacy of being listed on the first page of Google

Over the last month, I’ve had several conversations with law firms about their websites and their desires to ...

Does Your Website Homepage Get an F? It should.

So, you’ve spent a lot of time, effort and money to get clients, potential clients and referral partners ...

What you can learn from Tony Soprano

Aside from being one of the best television series of all time, the HBO series, The Sopranos is ...

What to do when the media calls…

Congratulations,  you have recently taken a case to a satisfactory verdict or settlement, and you received a call ...

What your web provider doesn’t want you to know

You’ve recently upgraded your website. The site is live and you’re fairly happy with the results. You’re paying ...

I’ve just finished marketing. What’s next?

OK, so you’ve just launched your new website, started advertising on television, created a new yellow pages ad ...

Anatomy of a bad law firm website

It seems that every week I get into a discussion with an attorney on what makes an effective ...

Law Firm Advertising, the New York Bar Association, and the First Amendment

In an interesting turn of events, Federal Judge Frederick J. Scullin has overturned the New York State Bar ...

The Millennial Generation – Who are they and should you care?

The Millennial Generation, Generation Y, Echo Boomers, or the Hip-Hop Generation; call them what you will, but the ...

Personal Injury Law, Diversification and High Stakes Poker

Over the last six months of speaking and meeting with lawyers and law firms that have successful Personal ...

Because you only get 1 chance to make a great first impression

In the last couple of weeks, I was at two separate attorney networking events. At each of these ...

Divorce attorney billboards and the $54MM lawsuit for lost pants

You know, I wasn’t going to comment on the “Life is Short, Get an Attorney” billboard in Chicago, ...

State BAR marketing and advertising rules

In writing my first blog for the newly redone BARDMarketing website, I wanted to talk about something that ...