More Legal Marketing Services
Beyond All Reasonable Doubt (BARD) Marketing also provides legal clients with the following legal marketing services:
Offer attorneys and law firms legal consulting services to provide legal industry knowledge, bar advertising rules, best in class marketing practices, strategies, research, assessments, training, and an objective view point.
Help Law firms create the right advertising message, strategy and budget necessary for them to reach their objectives (reach and frequency). Advertising mediums could include print, web, digital, and online.
- Business Development & Networking
Help clients pursue strategic business development and networking activities to grow their law practice. This is accomplished through relationships building, networking, managing your online presence, developing an elevator pitch(es), becoming a rainmaker, and more.
- Strategic Planning
Help law firms create your firm’s strategy. We will help you understand where you are, where you are going and how best to get there.
- Synchronous Marketing
Help maximize your law firm’s results, recognizing that all of the marketing activities must be executed in accord with the integrated marketing strategy.
- Public Relations (Press Release Writing & Distribution)
Help promote your brand, your goodwill and communications between your law firm and the consumer, the community, and your referral partners while utilizing traditional media and new media (digital media, social media, AI, etc.)
- Marketing Communications
Help law firms send clear and consistent messages to their prospects and targeted audiences through the use of numerous marketing communications tools This media can include advertising, promotions, online marketing, PR, branding, brochures, newsletters and more.
- Promotional Items, Giveaways & Chachkies
Identify and handout promotional products, giveaways, swag, and chachkies that are branded and promote your legal practice, have meaning, provide value, and are ones that set you apart from the competition.
Help attorneys plan and coordinate a variety of events including new office opening, open house, firm anniversary, networking, holiday party, fundraiser, client appreciation, community events and more.
- Community Relations
Aid attorneys in identifying and maintaining mutually beneficially relationships in the communities in which they reside. The focus is on giving back, support, loyalty and good will. Community programs include crime prevention, performing arts, education programs, children activities, scholarships, civic programs (charity drives, food drives, fundraisers, and auctions), public speaking and more.
- Referral Marketing
Help attorneys and law firms build and maintain effective relationships with referral sources (other lawyers, current and past clients, doctors, realtors, business people, friends of the firm, etc.) in order to grow their practice.
- Reputation Management
Monitor your online reputation (Google, Yelp, Facebook, Avvo, etc.). Know what clients and employees are saying about you and your businesses and take steps to protect yourself and your business objectives.
Assist attorney candidates in their quest for positions on local, state and federal bar associations including Florida Senators, Bar Presidents, Board of Directors, and Board of Governors. This also includes voluntary bar associations like the Palm Beach County Bar Association, the South Palm Beach County Bar Association, the Florida Association of Women Lawyers (FAWL), and the Florida Justice Association. Activities may include advertisements, eblast, networking, events, photos, and more.
- Speaking Engagements, Seminars & Round Tables
Assist attorneys in identify the most effective legal (ex. bench bars, conferences, and conventions) and non-legal speaking opportunities (ex. schools and business groups). Speaking opportunities allow an attorney or law firm to increase their visibility (brand), enhance their reputation, showcase their expertise (thought leader), and educate on important topics, which can ultimately lead to new referral sources and increased legal business.