Too Funny….but sometimes the truth hurts…

I just read a hysterical “fake news article” in Litination, that states that the New York State Bar is delaying bar exam results for one year due to the saturated legal market in New York. This article was obviously written in jest, and in fact the disclaimer of the site reads: “…As the author of this site, my goal is …

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The Next New Thing is….

I recently heard one of my favorite songs – “Once in a Lifetime” – by the Talking Heads that has a refrain of “Same as it ever was. Same as it ever was.” This refrain is a perfect metaphor for those lawyers looking to leverage new marketing techniques to drive business for their firms. I’ve gotten several calls recently from …

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The Yellow Pages are Shrinking….Literally

OK, I’ll be the first to admit that I am not a huge fan of the yellow pages as a primary means of advertising for law firms. Don’t get me wrong-they have brought value for several decades, and really, the yellow pages were one of the first outlets for “attorney advertising”.   My blog today isn’t about bashing the yellow …

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To fire or not to fire…

One disturbing trend that we've all seen over the last several months is intake as many established, successful law firms has slowed substantially – the phones just aren't ringing. Obviously, the current environment is incenting firms to do everything possible to be more efficient and save money. Whether due to the economy, tort reform (for PI firms), more intense competition, reliance on …

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Planning for your Marketing in the New Year

The 2 Golden Rules of Planning: The Plan is the plan until the plan changes Any Plan beats no plan   As we get closer to the end of 2008, it’s time to start thinking about budgeting for your marketing efforts in 2009. In an ideal world, your 2008 marketing plan worked to perfection and creating the ’09 plan is …

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Oops!

The web is a funny thing. Ten (10) years after the formation of Google, and it still reminds me of the Wild West, with hucksters and shysters selling snake oil and magic liniment. A recent example being Findlaw, the 1000-pound gorilla among legal website developers. Recently, blogger and SEO expert Todd Friesen reported on how Findlaw sent him a few …

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I have a website – so why isn’t my phone ringing?

Quite often, when we talk with law firms, one of the main topics of conversation is their website performance and its success as a source of new cases. Often, the conversation goes something like “I have a website that has good search-engine performance, but I am still not getting as many new cases from the site as I was expecting….can …

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Do you have 2000 friends?

OK, my “summer vacation” has ended and it’s back to writings some blogs. Without further ado, I wanted to start off the school year talking about an asset that is vastly underused in most law firms – the firm Contact List. Every law firm has a contact list, and in many cases, multiple contact lists. Unfortunately, few firms manage these …

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