Leadership Team

Your Trusted Advisors.

Bios

BARD StaffIt takes the Right team of professionals to execute the unique blend of marketing activities that BARD Marketing performs for law firms across Florida and the US. This is our leadership team, and we are here to serve our clients with experience and enthusiasm.

Kim Sailer LinkedIn
Co-Founder, President, Business Development

Kim Sailer is a recognized expert in the field of Law Firm Marketing with experiences spanning branding, marketing strategy, communications, web, advertising and PR.

Kim built and drove the in-house marketing efforts for a highly respected and successful Florida law firm. Through her experiences, Kim has built unmatched relationships with the media, leading law firms, state and local BAR organizations and other legal associations. She has a strong understanding of BAR advertising and marketing rules, and creation of effective campaigns that adhere to these rules.

Experience summary: 20 years of experience in Brand Management, Marketing Communications, and Performance Measurement.

Skill areas: Relationship management, customer acquisition, branding, demand generation, strategic planning, performance measurement, PR and media relations, email marketing, Social Media, content marketing, reputation management, multimedia, networking, public speaking and sales training.

Education: MBA, Southern New Hampshire University. Bachelor of Arts, University of Maine.

John Sailer
Co-Founder, Advisor, Board of Directors

John Sailer is a senior executive, successful entrepreneur and trusted advisor with leadership experience in Marketing, Sales, Business Development, and Consulting. He has driven substantial growth in both private companies and large multinational corporations through leading-edge branding, marketing and sales strategies. John took these lessons learned and applied them to BARD’s law firm clients. He is currently an advisor to the BARD team.

Experience summary: 20 years of experience in sales, corporate strategy, team performance, image-building, product promotion, project management, relationship-building, business growth, development and execution of marketing plans. Experience includes the following industries: private equity, technology, communications, retail, and legal.

Skill areas: Business strategy, leadership and mentoring, promotional activities, public speaking and instruction, sales training, networking, information development, advertising campaigns, maximization of online vehicles.

Education: MBA, Florida International University. Bachelor of Science degree, Bowling Green State University

Ricky Shockley
Core Specialties: Digital Advertising & Lead Generation, Search Engine Optimization

Ricky Shockley is an SEO & digital advertising expert focused on bottom line results and generating new customer leads. Ricky has been heavily involved in various aspects of digital marketing since 2009 and has worked with dozens of businesses ranging from local mom-pops to medical practices, law firms and even international e-commerce businesses.

Ricky takes enormous pride in educating clients, dispelling myths and rumors that are rampant in the digital marketing community to provide a clear and focused idea as to what works in digital advertising and SEO. He also brings a focus on measurement and campaign performance tracking so that you can track exactly what’s working and what’s not in terms of generating more bottom line revenue and ROI for your business.

Gregory Todd Blackmon
Creative Director

Todd is an outstanding graphic design artist and a savvy web developer with an ideal combination of artistic and technical skills. His artistic abilities include traditional layout and design as well as all of the latest software programs for design. He has worked closely with e-marketing teams and is extremely knowledgeable about ‘what works on the web.’

Experience summary: 30 years of graphic experience from a beginning in layouts of signs and ads to having full knowledge of today’s latest graphic design programs and tools. Has worked for large and mid-size companies in the real estate, production, retail and publishing industries. He possesses a unique scope of experience that includes both traditional design and printing methods along with the most current techniques.

Skill areas: Corporate identity, branding and image enhancement, web design, web marketing, information architecture, UX/UI wireframing, front-end development, search engine optimization, design considerations for smart devices, Mac OS X networking, digital publishing and variable printing technology.

BARD Marketing. Your law firm marketing experts.