Because you only get 1 chance to make a great first impression

Archive for July 2007

The Millennial Generation – Who are they and should you care?

The Millennial Generation, Generation Y, Echo Boomers, or the Hip-Hop Generation; call them what you will, but the question is – are you actively targeting them or at least accounting for them in your marketing strategy?  And, do you know how to effectively reach them? The Millennial Generation is defined as those born between 1977…

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Personal Injury Law, Diversification and High Stakes Poker

Over the last six months of speaking and meeting with lawyers and law firms that have successful Personal Injury practices, I have seen an interesting trend. Which is that many of them are diversifying into other areas of law, including Commercial Litigation, Consumer Fraud, and Real Estate Law among others. Mind you, I am talking…

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Because you only get 1 chance to make a great first impression

In the last couple of weeks, I was at two separate attorney networking events. At each of these events, I met a few attorneys who were articulate, experienced in their practice areas, and interesting. I met several more attorneys who also may have been articulate, experienced and interesting; however, I’ll never know because we didn’t…

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