Articles
Is Your Enewsletter Effective?
Digital marketing continues to be an essential element of many successful law firm strategies. For example, Electronic Newsletters (Enewsletters or Enews) are constantly evolving; however, many law firms are still not keeping up with technology changes and best practices. We recommend that your Enewsletter incorporates the following best practices: Enewsletters must allow you to integrated…
Read MoreDon’t Let Your Print Newsletter Design Annoy Your Readers
6 Things You Shouldn’t Do With Printed Newsletters Design and content are keys to your printed newsletter’s success. Readers, including your current and past clients, referral partners, etc., will quickly judge your newsletter and whether or not they will read it. It is also a reflection of you and the image of your law practice.…
Read MoreWhat Your Company Logo Says About Your Brand
A poorly designed logo creates skepticism and distrust of your organization. Think about some of the bad logos you’ve seen—how did it make you feel about the company? A logo identifies a company or product by the use of a mark, flag, symbol or signature. A good logo should tie into your Branding, should be…
Read MoreBenefits of Sending E-cards Vs. Traditional Cards
As we mentioned in our last post, there are marketing benefits of sending your law firm prospects, clients, referral partners and vendors a personalized and customized holiday card. But, is a tight budget preventing you from sending a mass mailing of holiday cards? You now have an efficient and cost effective option – an E-card.…
Read MoreHow Sending Holiday Cards Benefit Your Law Firm.
The holiday season is fast approaching. Now is the time to take advantage of the marketing benefits of sending your prospects, clients, referral partners and vendors a personalized and customized holiday card. Sending a holiday card is a great way to acknowledge and thank those who have supported your law firm throughout the year, to send…
Read MoreIs Your Website Static? Get your Website Moving!
BARD Marketing upgraded The Law Offices of Robin Bresky’s website from a static (non-editable by the client only unless you are a website coder) HTML website to a responsive content management system (CMS). Allowing better Social Media integration a more effective blogging system, as well as being more searchable. Like what you’ve read? Get Started Today!
Read MoreResponsive Website Design Done Right.
BARD Marketing converted The Hollander Law Firm’s website from a proprietary system (you don’t own it and can’t take it with you) to a responsive content management system (CMS) using open source technology. We feel Open Source enables our team to create innovative solutions without being bound by the constraints associated with proprietary technology. BARD’s team…
Read More4 Reasons The Media Does Not Cover Your Case
Are you wondering why your case(s) are not getting coverage? You won the case, got a big verdict… but still no coverage. The media must have it out for you, right? That is probably not the case. Below we discuss four reasons why you may not be getting media coverage/exposure on your cases: 1) LACK…
Read MoreAre You A Rainmaker
Legal Networking is the process of establishing a mutually beneficial relationship with other professionals (legal, medical, business), potential clients and referral partners. Networking can also used for the exchange of business information, ideas, and support. To be successful at networking focus on those who are good at what they do. Work with those who understand…
Read MoreThe Benefits of a Business Facebook Page
Facebook is an opportunity for attorneys to network for referrals, research defendants and potential jury members, market their law firms, and vet potential legal hires and current associates. Lawyers who use Facebook solely for personal reasons should reevaluate their use to consider the site’s possibilities for marketing and the development of professional relationships. Top six…
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