Archive for November 2010
Are You A Rainmaker
Legal Networking is the process of establishing a mutually beneficial relationship with other professionals (legal, medical, business), potential clients and referral partners. Networking can also used for the exchange of business information, ideas, and support. To be successful at networking focus on those who are good at what they do. Work with those who understand…
Read MoreThe Benefits of a Business Facebook Page
Facebook is an opportunity for attorneys to network for referrals, research defendants and potential jury members, market their law firms, and vet potential legal hires and current associates. Lawyers who use Facebook solely for personal reasons should reevaluate their use to consider the site’s possibilities for marketing and the development of professional relationships. Top six…
Read MoreBenefits of Email Marketing Campaigns
With a better response rate than direct mail, e-mail marketing has become one of the most effective marketing efforts to increase a firm’s visibility and ultimately drive traffic to a website. If targeted correctly and message crafted aptly, e-marketing can help you deliver the right content to the right prospect at the right time, and…
Read MoreFive Marketing Mistakes Law Firms Make…And How to Recover!
When marketing efforts are not successful, many law firms wonder why…They sent out direct mail, or refreshed their website, initiated Google Adword campaigns, or attended a networking event, but are often left disappointed and frustrated asking “Why aren’t the phones ringing?” Marketing efforts must be more than a disconnected series of tasks. Effective marketing is…
Read MoreMeasuring Marketing Effectiveness
A recent BARD Marketing article focused on 5 marketing mistakes frequently executed in law firms. Failure to measure or track the effectiveness of marketing programs was number four on the list. Below are suggested means to measure and test the effectiveness of your marketing efforts: 1) All past, current and new clients should be asked,…
Read MoreBARD Marketing´s Guide to Social Media for Law Firms and Lawyers
The rapid growth of social media is creating information overload for many Internet users, and instead of ignoring it, attorneys and law firms must embrace these new technologies and learn how they can help develop your business and client relationships. Social media is not a magic bullet, nor will it replace your traditional marketing activities.…
Read MoreTop 10 reasons to call BARD Marketing to develop your law firm website
1. I need my website to reflect my law firm’s brand image and not just be a generic website BARD Marketing is a leader in law firm branding and we understand how to brand your website, whether you deal with plaintiff law, business law, defense, etc. We understand that it’s not just about how pretty…
Read More5 Low Cost Ways to Market Your Law Firm
When the subject of marketing and advertising come up, most law firms instinctively think of TV ads, billboards, newsletters and the like – i.e. marketing tools that while effective, are usually expensive. These expensive techniques have their place, and when done correctly, can offer strong payback for firms that can afford them. However, not everyone…
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