What Your Company Logo Says About Your Brand

Archive for November 2013

Is Your Enewsletter Effective?

Digital marketing continues to be an essential element of many successful law firm strategies. For example, Electronic Newsletters (Enewsletters or Enews) are constantly evolving; however, many law firms are still not keeping up with technology changes and best practices. We recommend that your Enewsletter incorporates the following best practices: Enewsletters must allow you to integrated…

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Don’t Let Your Print Newsletter Design Annoy Your Readers

 6 Things You Shouldn’t Do With Printed Newsletters Design and content are keys to your printed newsletter’s success. Readers, including your current and past clients, referral partners, etc., will quickly judge your newsletter and whether or not they will read it. It is also a reflection of you and the image of your law practice.…

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What Your Company Logo Says About Your Brand

A poorly designed logo creates skepticism and distrust of your organization. Think about some of the bad logos you’ve seen—how did it make you feel about the company? A logo identifies a company or product by the use of a mark, flag, symbol or signature. A good logo should tie into your Branding, should be…

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