Posts by granatdesign
Controlling Your Own Marketing Destiny
As previously discussed, cash flow is tight for many law firms due to our economy. While true, this doesn’t negate the fact that there is much competition between the 84,000 attorneys in Florida and the over 1 Million attorneys in the United States for new cases and clients, regardless of area of practice or geographic…
Read MoreThe Recession and your Law Practice
Turn on the nightly news and chances are the lead story is the economy, and the endless speculation about whether we are, or are not, in a recession. Obviously, with oil prices continuing to climb, the dollar continuing to weaken, and the housing market not yet hitting bottom, the question of whether we are “technically”…
Read MoreThe Bible, Harry Potter and telling a great story
What do the Bible and the latest Harry Potter book have in common? At first glance, maybe nothing. However they actually share an important trait – both are stories and use effective storytelling techniques to evoke emotion – and in the case of the bible, the stories help provide Christians with a deeper meaning of…
Read MoreFlorida Bar Advertising Rules and the First Amendment
Any attorney who has advertised in Florida has probably experienced a few calls with the Florida Bar Ethics Committee to discuss what is and is not allowed in their print or television ad. Right or wrong, the Florida Bar’s advertising rules are among the most restrictive in the nation, prohibiting slogans, descriptions of the quality…
Read MoreABA website survey – many firms still missing out
Recently, the ABA reported the findings from their annual Legal Technology Survey. One survey topic was the usage of websites among law firms. The survey identified that 73% of respondent firms have websites, which is consistent with the 2006 survey findings. While it’s not surprising that the respondents from law firms with 50 or more…
Read MoreLexisNexis Martindale-Hubbell and Findlaw Lawyer Directories – the next casualties of Google?
First it was The Yellow Book, The Real Yellow Pages and all the other phonebook directories. Now it’s the online attorney directories like LexisNexis Martindale-Hubbell and Findlaw’s attorney listing service that just may be the latest casualties of Google and the other search engines as more and more law firms develop websites and leverage pay-per-click…
Read More30 years since Bates vs. Arizona, what’s really changed?
In celebration of the 30th anniversary of Bates vs. State Bar of Arizona, I wanted to talk about the true impact of this landmark case. Discussing Bates vs. State Bar of Arizona typically raises a lot of passion among attorneys, with many attorneys praising the protection of First Amendment rights, and the remainder lamenting the…
Read MoreStreaming videos, blogs and Facebook, oh my!
Streaming videos and blogs; social networking sites like Facebook, YouTube and LinkedIn; Pay-per-click campaigns, Wikis and RSS; These are a few of the “new” mechanisms that you can use to help market your law firm. Are you using any of these? Have you thought about how to leverage them in your marketing and advertising efforts,…
Read MoreDavid vs. Goliath. Who Wins?
Recently, we have worked with several successful law firms interested in protecting their home turf in the face of dominant regional law firms that are expanding into their areas aggressively looking for clients. We are seeing this trend with personal injury law firms as well as firms in other practice areas. A recent Altman Weil…
Read MoreHello sir or ma’am. My name is anonymous.
Have you ever gone fishing with a shotgun? It doesn’t work too well. Successful fishermen use specific lures, equipment and casting techniques for the type of fish that they want to catch. What does fishing have to do with lawyer marketing? Well, many attorneys approach marketing to other attorneys in the same fashion as a…
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