Because you only get 1 chance to make a great first impression

Business Development Strategies

Hello sir or ma’am. My name is anonymous.

Have you ever gone fishing with a shotgun? It doesn’t work too well. Successful fishermen use specific lures, equipment and casting techniques for the type of fish that they want to catch. What does fishing have to do with lawyer marketing? Well, many attorneys approach marketing to other attorneys in the same fashion as a…

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The Millennial Generation – Who are they and should you care?

The Millennial Generation, Generation Y, Echo Boomers, or the Hip-Hop Generation; call them what you will, but the question is – are you actively targeting them or at least accounting for them in your marketing strategy?  And, do you know how to effectively reach them? The Millennial Generation is defined as those born between 1977…

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Because you only get 1 chance to make a great first impression

In the last couple of weeks, I was at two separate attorney networking events. At each of these events, I met a few attorneys who were articulate, experienced in their practice areas, and interesting. I met several more attorneys who also may have been articulate, experienced and interesting; however, I’ll never know because we didn’t…

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