Florida Bar Advertising Rules and the First Amendment

Any attorney who has advertised in Florida has probably experienced a few calls with the Florida Bar Ethics Committee to discuss what is and is not allowed in their print or television ad. Right or wrong, the Florida Bar’s advertising rules are among the most restrictive in the nation, prohibiting slogans, descriptions of the quality…

Read More

ABA website survey – many firms still missing out

Recently, the ABA reported the findings from their annual Legal Technology Survey. One survey topic was the usage of websites among law firms. The survey identified that 73% of respondent firms have websites, which is consistent with the 2006 survey findings. While it’s not surprising that the respondents from law firms with 50 or more…

Read More

Streaming videos, blogs and Facebook, oh my!

Streaming videos and blogs; social networking sites like Facebook, YouTube and LinkedIn; Pay-per-click campaigns, Wikis and RSS; These are a few of the “new” mechanisms that you can use to help market your law firm. Are you using any of these? Have you thought about how to leverage them in your marketing and advertising efforts,…

Read More

Personal Injury Law, Diversification and High Stakes Poker

Over the last six months of speaking and meeting with lawyers and law firms that have successful Personal Injury practices, I have seen an interesting trend. Which is that many of them are diversifying into other areas of law, including Commercial Litigation, Consumer Fraud, and Real Estate Law among others. Mind you, I am talking…

Read More