What to do when the media calls…

Congratulations,  you have recently taken a case to a satisfactory verdict or settlement, and you received a call from a media outlet who might be interested in discussing your case. Should you talk to the media outlet and what would you say? Assuming that the outcome was beneficial to your client and it wasn’t a confidential…

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What your web provider doesn’t want you to know

You’ve recently upgraded your website. The site is live and you’re fairly happy with the results. You’re paying a lot more money than you were for your previous web site but its worth it as your new site has better content and a better look than your previous site. It is worth it…isn’t it?  It…

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I’ve just finished marketing. What’s next?

OK, so you’ve just launched your new website, started advertising on television, created a new yellow pages ad or held a successful networking event. Because of your efforts, you’ve met a few potential referrers or prospective clients. So what’s next? Often, the inclination is that once you’ve completed a marketing activity, your marketing efforts are over for…

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Anatomy of a bad law firm website

It seems that every week I get into a discussion with an attorney on what makes an effective law firm website, and the biggest problems that we see with law firm websites in general. In the time that we’ve been working with law firms, we’ve seen various things that hinder a website’s success. While problems…

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The Millennial Generation – Who are they and should you care?

The Millennial Generation, Generation Y, Echo Boomers, or the Hip-Hop Generation; call them what you will, but the question is – are you actively targeting them or at least accounting for them in your marketing strategy?  And, do you know how to effectively reach them? The Millennial Generation is defined as those born between 1977…

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