Posts Tagged ‘ad campaign’
Measuring Marketing Effectiveness
A recent BARD Marketing article focused on 5 marketing mistakes frequently executed in law firms. Failure to measure or track the effectiveness of marketing programs was number four on the list. Below are suggested means to measure and test the effectiveness of your marketing efforts: 1) All past, current and new clients should be asked,…
Read MorePlanning for your Marketing in the New Year
The 2 Golden Rules of Planning: The Plan is the plan until the plan changes Any Plan beats no plan As we get closer to the end of 2008, it’s time to start thinking about budgeting for your marketing efforts in 2009. In an ideal world, your 2008 marketing plan worked to perfection and creating…
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