The Next New Thing is….

I recently heard one of my favorite songs – “Once in a Lifetime” – by the Talking Heads that has a refrain of “Same as it ever was. Same as it ever was.” This refrain is a perfect metaphor for those lawyers looking to leverage new marketing techniques to drive business for their firms. I’ve…

Read More

I have a website – so why isn’t my phone ringing?

Quite often, when we talk with law firms, one of the main topics of conversation is their website performance and its success as a source of new cases. Often, the conversation goes something like “I have a website that has good search-engine performance, but I am still not getting as many new cases from the…

Read More