Posts Tagged ‘elevator pitch’
Are You A Rainmaker
Legal Networking is the process of establishing a mutually beneficial relationship with other professionals (legal, medical, business), potential clients and referral partners. Networking can also used for the exchange of business information, ideas, and support. To be successful at networking focus on those who are good at what they do. Work with those who understand…
Read More5 Low Cost Ways to Market Your Law Firm
When the subject of marketing and advertising come up, most law firms instinctively think of TV ads, billboards, newsletters and the like – i.e. marketing tools that while effective, are usually expensive. These expensive techniques have their place, and when done correctly, can offer strong payback for firms that can afford them. However, not everyone…
Read MoreHello sir or ma’am. My name is anonymous.
Have you ever gone fishing with a shotgun? It doesn’t work too well. Successful fishermen use specific lures, equipment and casting techniques for the type of fish that they want to catch. What does fishing have to do with lawyer marketing? Well, many attorneys approach marketing to other attorneys in the same fashion as a…
Read MoreBecause you only get 1 chance to make a great first impression
In the last couple of weeks, I was at two separate attorney networking events. At each of these events, I met a few attorneys who were articulate, experienced in their practice areas, and interesting. I met several more attorneys who also may have been articulate, experienced and interesting; however, I’ll never know because we didn’t…
Read More