Posts Tagged ‘google’
BARD Marketing´s Guide to Social Media for Law Firms and Lawyers
The rapid growth of social media is creating information overload for many Internet users, and instead of ignoring it, attorneys and law firms must embrace these new technologies and learn how they can help develop your business and client relationships. Social media is not a magic bullet, nor will it replace your traditional marketing activities.…
Read MoreBada BING!
OK, it looks like Bing is seeing some early success as a viable search engine. It has been generally getting strong buzz and has seen some early victories. Based on early comScore statistics, it has overtaken Yahoo to become the #2 search engine behind Google, which has also seen a (modest) decline in search traffic…
Read MoreOops!
The web is a funny thing. Ten (10) years after the formation of Google, and it still reminds me of the Wild West, with hucksters and shysters selling snake oil and magic liniment. A recent example being Findlaw, the 1000-pound gorilla among legal website developers. Recently, blogger and SEO expert Todd Friesen reported on how…
Read MoreI have a website – so why isn’t my phone ringing?
Quite often, when we talk with law firms, one of the main topics of conversation is their website performance and its success as a source of new cases. Often, the conversation goes something like “I have a website that has good search-engine performance, but I am still not getting as many new cases from the…
Read MoreABA website survey – many firms still missing out
Recently, the ABA reported the findings from their annual Legal Technology Survey. One survey topic was the usage of websites among law firms. The survey identified that 73% of respondent firms have websites, which is consistent with the 2006 survey findings. While it’s not surprising that the respondents from law firms with 50 or more…
Read More30 years since Bates vs. Arizona, what’s really changed?
In celebration of the 30th anniversary of Bates vs. State Bar of Arizona, I wanted to talk about the true impact of this landmark case. Discussing Bates vs. State Bar of Arizona typically raises a lot of passion among attorneys, with many attorneys praising the protection of First Amendment rights, and the remainder lamenting the…
Read MoreDavid vs. Goliath. Who Wins?
Recently, we have worked with several successful law firms interested in protecting their home turf in the face of dominant regional law firms that are expanding into their areas aggressively looking for clients. We are seeing this trend with personal injury law firms as well as firms in other practice areas. A recent Altman Weil…
Read MoreThe fallacy of being listed on the first page of Google
Over the last month, I’ve had several conversations with law firms about their websites and their desires to be listed on the first page of Google for specific search terms. Obviously, this is a desirable goal, and any business, given the option of showing up on the first page for their appropriate searches, would be…
Read MoreThe Millennial Generation – Who are they and should you care?
The Millennial Generation, Generation Y, Echo Boomers, or the Hip-Hop Generation; call them what you will, but the question is – are you actively targeting them or at least accounting for them in your marketing strategy? And, do you know how to effectively reach them? The Millennial Generation is defined as those born between 1977…
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