Planning for your Marketing in the New Year

The 2 Golden Rules of Planning: The Plan is the plan until the plan changes Any Plan beats no plan As we get closer to the end of 2008, it’s time to start thinking about budgeting for your marketing efforts in 2009. In an ideal world, your 2008 marketing plan worked to perfection and creating…

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David vs. Goliath. Who Wins?

Recently, we have worked with several successful law firms interested in protecting their home turf in the face of dominant regional law firms that are expanding into their areas aggressively looking for clients. We are seeing this trend with personal injury law firms as well as firms in other practice areas. A recent Altman Weil…

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