Posts Tagged ‘marketing’
Law Firm Advertising, the New York Bar Association, and the First Amendment
I just read a hysterical “fake news article” in Litination (www.litination.com) that states that the New York State Bar is delaying bar exam results for one year due to the saturated legal market in New York. This article was obviously written in jest, and in fact the disclaimer of the site reads: “…As the author…
Read MoreSo, WhoCanISue?
WhoCanISue.com seems to be generating a lot of headlines. Obviously that’s the idea, and to some extent, the buzz reminds me of the buzz generated by the Chicago Family Law Attorney who had the “Life is Short, get a Divorce” billboard a couple years ago. Like that family law firm, WCIS.com is generating headlines for their…
Read More4 Tips for Tracking Your Firm’s Intake
The job description of an attorney is no longer limited to just practicing law. Attorneys must also be savvy and skilled in the business of running a law firm.One of the critical elements involved in running a successful legal practice is the process of tracking and understanding your new case / new client intake. Without…
Read MoreThe Next New Thing is….
I recently heard one of my favorite songs – “Once in a Lifetime” – by the Talking Heads that has a refrain of “Same as it ever was. Same as it ever was.” This refrain is a perfect metaphor for those lawyers looking to leverage new marketing techniques to drive business for their firms. I’ve…
Read MoreNothing Says Success Like…..
Nothing Says Success Like…. This post is not about how you need to spend a lot of money on marketing but rather on some of the things that many attorneys (and other professionals) do that scare off clients, or don’t exactly help your brand. First things first- your email account: Nothing says success like having…
Read MoreTo fire or not to fire…
One disturbing trend that we’ve all seen over the last several months is intake as many established, successful law firms has slowed substantially – the phones just aren’t ringing. Obviously, the current environment is incenting firms to do everything possible to be more efficient and save money. Whether due to the economy, tort reform (for PI firms),…
Read MoreControlling Your Own Marketing Destiny
As previously discussed, cash flow is tight for many law firms due to our economy. While true, this doesn’t negate the fact that there is much competition between the 84,000 attorneys in Florida and the over 1 Million attorneys in the United States for new cases and clients, regardless of area of practice or geographic…
Read MoreLexisNexis Martindale-Hubbell and Findlaw Lawyer Directories – the next casualties of Google?
First it was The Yellow Book, The Real Yellow Pages and all the other phonebook directories. Now it’s the online attorney directories like LexisNexis Martindale-Hubbell and Findlaw’s attorney listing service that just may be the latest casualties of Google and the other search engines as more and more law firms develop websites and leverage pay-per-click…
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