Articles
What to do when the media calls…
Congratulations, you have recently taken a case to a satisfactory verdict or settlement, and you received a call from a media outlet who might be interested in discussing your case. Should you talk to the media outlet and what would you say? Assuming that the outcome was beneficial to your client and it wasn’t a confidential…
Read MoreWhat your web provider doesn’t want you to know
You’ve recently upgraded your website. The site is live and you’re fairly happy with the results. You’re paying a lot more money than you were for your previous web site but its worth it as your new site has better content and a better look than your previous site. It is worth it…isn’t it? It…
Read MoreI’ve just finished marketing. What’s next?
OK, so you’ve just launched your new website, started advertising on television, created a new yellow pages ad or held a successful networking event. Because of your efforts, you’ve met a few potential referrers or prospective clients. So what’s next? Often, the inclination is that once you’ve completed a marketing activity, your marketing efforts are over for…
Read MoreAnatomy of a bad law firm website
It seems that every week I get into a discussion with an attorney on what makes an effective law firm website, and the biggest problems that we see with law firm websites in general. In the time that we’ve been working with law firms, we’ve seen various things that hinder a website’s success. While problems…
Read MoreThe Millennial Generation – Who are they and should you care?
The Millennial Generation, Generation Y, Echo Boomers, or the Hip-Hop Generation; call them what you will, but the question is – are you actively targeting them or at least accounting for them in your marketing strategy? And, do you know how to effectively reach them? The Millennial Generation is defined as those born between 1977…
Read MorePersonal Injury Law, Diversification and High Stakes Poker
Over the last six months of speaking and meeting with lawyers and law firms that have successful Personal Injury practices, I have seen an interesting trend. Which is that many of them are diversifying into other areas of law, including Commercial Litigation, Consumer Fraud, and Real Estate Law among others. Mind you, I am talking…
Read MoreBecause you only get 1 chance to make a great first impression
In the last couple of weeks, I was at two separate attorney networking events. At each of these events, I met a few attorneys who were articulate, experienced in their practice areas, and interesting. I met several more attorneys who also may have been articulate, experienced and interesting; however, I’ll never know because we didn’t…
Read MoreDivorce attorney billboards and the $54MM lawsuit for lost pants
You know, I wasn’t going to comment on the “Life is Short, Get an Attorney” billboard in Chicago, but this week, I saw yet another news story about this billboard, and decided to share my thoughts. First of all, I don’t think that the ad is overly offensive or will have long term impact on…
Read MoreState BAR marketing and advertising rules
In writing my first blog for the newly redone BARDMarketing website, I wanted to talk about something that is near and dear to my heart. After thinking long and hard, I decided to talk a bit on how State BAR marketing and advertising rules affect good advertising and marketing. A lot has been said regarding…
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