Posts Tagged ‘attorneys’
4 Reasons The Media Does Not Cover Your Case
Are you wondering why your case(s) are not getting coverage? You won the case, got a big verdict… but still no coverage. The media must have it out for you, right? That is probably not the case. Below we discuss four reasons why you may not be getting media coverage/exposure on your cases: 1) LACK…Read More
Measuring Marketing Effectiveness
A recent BARD Marketing article focused on 5 marketing mistakes frequently executed in law firms. Failure to measure or track the effectiveness of marketing programs was number four on the list. Below are suggested means to measure and test the effectiveness of your marketing efforts: 1) All past, current and new clients should be asked,…Read More
Top 10 reasons to call BARD Marketing to develop your law firm website
1. I need my website to reflect my law firm’s brand image and not just be a generic website BARD Marketing is a leader in law firm branding and we understand how to brand your website, whether you deal with plaintiff law, business law, defense, etc. We understand that it’s not just about how pretty…Read More
Law Firm Advertising, the New York Bar Association, and the First Amendment
I just read a hysterical “fake news article” in Litination (www.litination.com) that states that the New York State Bar is delaying bar exam results for one year due to the saturated legal market in New York. This article was obviously written in jest, and in fact the disclaimer of the site reads: “…As the author…Read More
WhoCanISue.com seems to be generating a lot of headlines. Obviously that’s the idea, and to some extent, the buzz reminds me of the buzz generated by the Chicago Family Law Attorney who had the “Life is Short, get a Divorce” billboard a couple years ago. Like that family law firm, WCIS.com is generating headlines for their…Read More
Nothing Says Success Like…..
Nothing Says Success Like…. This post is not about how you need to spend a lot of money on marketing but rather on some of the things that many attorneys (and other professionals) do that scare off clients, or don’t exactly help your brand. First things first- your email account: Nothing says success like having…Read More
Controlling Your Own Marketing Destiny
As previously discussed, cash flow is tight for many law firms due to our economy. While true, this doesn’t negate the fact that there is much competition between the 84,000 attorneys in Florida and the over 1 Million attorneys in the United States for new cases and clients, regardless of area of practice or geographic…Read More
Hello sir or ma’am. My name is anonymous.
Have you ever gone fishing with a shotgun? It doesn’t work too well. Successful fishermen use specific lures, equipment and casting techniques for the type of fish that they want to catch. What does fishing have to do with lawyer marketing? Well, many attorneys approach marketing to other attorneys in the same fashion as a…Read More
I’ve just finished marketing. What’s next?
OK, so you’ve just launched your new website, started advertising on television, created a new yellow pages ad or held a successful networking event. Because of your efforts, you’ve met a few potential referrers or prospective clients. So what’s next? Often, the inclination is that once you’ve completed a marketing activity, your marketing efforts are over for…Read More
Because you only get 1 chance to make a great first impression
In the last couple of weeks, I was at two separate attorney networking events. At each of these events, I met a few attorneys who were articulate, experienced in their practice areas, and interesting. I met several more attorneys who also may have been articulate, experienced and interesting; however, I’ll never know because we didn’t…Read More