Posts Tagged ‘facebook’
The Benefits of a Business Facebook Page
Facebook is an opportunity for attorneys to network for referrals, research defendants and potential jury members, market their law firms, and vet potential legal hires and current associates. Lawyers who use Facebook solely for personal reasons should reevaluate their use to consider the site’s possibilities for marketing and the development of professional relationships. Top six…Read More
Benefits of Email Marketing Campaigns
With a better response rate than direct mail, e-mail marketing has become one of the most effective marketing efforts to increase a firm’s visibility and ultimately drive traffic to a website. If targeted correctly and message crafted aptly, e-marketing can help you deliver the right content to the right prospect at the right time, and…Read More
The Next New Thing is….
I recently heard one of my favorite songs – “Once in a Lifetime” – by the Talking Heads that has a refrain of “Same as it ever was. Same as it ever was.” This refrain is a perfect metaphor for those lawyers looking to leverage new marketing techniques to drive business for their firms. I’ve…Read More
Streaming videos, blogs and Facebook, oh my!
Streaming videos and blogs; social networking sites like Facebook, YouTube and LinkedIn; Pay-per-click campaigns, Wikis and RSS; These are a few of the “new” mechanisms that you can use to help market your law firm. Are you using any of these? Have you thought about how to leverage them in your marketing and advertising efforts,…Read More