Posts Tagged ‘john sailer’
David vs. Goliath. Who Wins?
Recently, we have worked with several successful law firms interested in protecting their home turf in the face of dominant regional law firms that are expanding into their areas aggressively looking for clients. We are seeing this trend with personal injury law firms as well as firms in other practice areas. A recent Altman Weil…
Read MoreHello sir or ma’am. My name is anonymous.
Have you ever gone fishing with a shotgun? It doesn’t work too well. Successful fishermen use specific lures, equipment and casting techniques for the type of fish that they want to catch. What does fishing have to do with lawyer marketing? Well, many attorneys approach marketing to other attorneys in the same fashion as a…
Read MoreThe 7 Deadly Sins of Attorney Newsletter Production
Every month, mailboxes at law firms across the country are crammed full of newsletters from other firms. Some of these newsletters get read and provide value for both the sender and receiver. Many others don’t, but rather, end up in the trash can. To help you with your next newsletter, I’ve create a list of…
Read MoreThe fallacy of being listed on the first page of Google
Over the last month, I’ve had several conversations with law firms about their websites and their desires to be listed on the first page of Google for specific search terms. Obviously, this is a desirable goal, and any business, given the option of showing up on the first page for their appropriate searches, would be…
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