Posts Tagged ‘Law Firm Marketing’
What you can learn from Tony Soprano
Aside from being one of the best television series of all time, the HBO series, The Sopranos is often cited as a great study in management style and organization behavior. With this said, while ironic, there are several lessons that law firms can take from Tony Soprano’s management style and apply to their marketing efforts.…
Read MoreWhat to do when the media calls…
Congratulations, you have recently taken a case to a satisfactory verdict or settlement, and you received a call from a media outlet who might be interested in discussing your case. Should you talk to the media outlet and what would you say? Assuming that the outcome was beneficial to your client and it wasn’t a confidential…
Read MoreI’ve just finished marketing. What’s next?
OK, so you’ve just launched your new website, started advertising on television, created a new yellow pages ad or held a successful networking event. Because of your efforts, you’ve met a few potential referrers or prospective clients. So what’s next? Often, the inclination is that once you’ve completed a marketing activity, your marketing efforts are over for…
Read MoreThe Millennial Generation – Who are they and should you care?
The Millennial Generation, Generation Y, Echo Boomers, or the Hip-Hop Generation; call them what you will, but the question is – are you actively targeting them or at least accounting for them in your marketing strategy? And, do you know how to effectively reach them? The Millennial Generation is defined as those born between 1977…
Read MoreDivorce attorney billboards and the $54MM lawsuit for lost pants
You know, I wasn’t going to comment on the “Life is Short, Get an Attorney” billboard in Chicago, but this week, I saw yet another news story about this billboard, and decided to share my thoughts. First of all, I don’t think that the ad is overly offensive or will have long term impact on…
Read More