Posts Tagged ‘Law Firm Marketing’
The Benefits of a Business Facebook Page
Facebook is an opportunity for attorneys to network for referrals, research defendants and potential jury members, market their law firms, and vet potential legal hires and current associates. Lawyers who use Facebook solely for personal reasons should reevaluate their use to consider the site’s possibilities for marketing and the development of professional relationships. Top six…Read More
Benefits of Email Marketing Campaigns
With a better response rate than direct mail, e-mail marketing has become one of the most effective marketing efforts to increase a firm’s visibility and ultimately drive traffic to a website. If targeted correctly and message crafted aptly, e-marketing can help you deliver the right content to the right prospect at the right time, and…Read More
Five Marketing Mistakes Law Firms Make…And How to Recover!
When marketing efforts are not successful, many law firms wonder why…They sent out direct mail, or refreshed their website, initiated Google Adword campaigns, or attended a networking event, but are often left disappointed and frustrated asking “Why aren’t the phones ringing?” Marketing efforts must be more than a disconnected series of tasks. Effective marketing is…Read More
What do you want to be when you grow up?
I’ve been meaning to write this blog for a couple months now. I am 100% convinced that in an economic climate such as ours and with the ever-increasing competition that law firms across practice areas are facing, that establishing a brand must be the top priority of law firms that plan on starting to market…Read More
Planning for your Marketing in the New Year
The 2 Golden Rules of Planning: The Plan is the plan until the plan changes Any Plan beats no plan As we get closer to the end of 2008, it’s time to start thinking about budgeting for your marketing efforts in 2009. In an ideal world, your 2008 marketing plan worked to perfection and creating…Read More
The web is a funny thing. Ten (10) years after the formation of Google, and it still reminds me of the Wild West, with hucksters and shysters selling snake oil and magic liniment. A recent example being Findlaw, the 1000-pound gorilla among legal website developers. Recently, blogger and SEO expert Todd Friesen reported on how…Read More
I have a website – so why isn’t my phone ringing?
Quite often, when we talk with law firms, one of the main topics of conversation is their website performance and its success as a source of new cases. Often, the conversation goes something like “I have a website that has good search-engine performance, but I am still not getting as many new cases from the…Read More
Do you have 2000 friends?
OK, my “summer vacation” has ended and it’s back to writings some blogs. Without further ado, I wanted to start off the school year talking about an asset that is vastly underused in most law firms – the firm Contact List. Every law firm has a contact list, and in many cases, multiple contact lists.…Read More
The Recession and your Law Practice
Turn on the nightly news and chances are the lead story is the economy, and the endless speculation about whether we are, or are not, in a recession. Obviously, with oil prices continuing to climb, the dollar continuing to weaken, and the housing market not yet hitting bottom, the question of whether we are “technically”…Read More
Streaming videos, blogs and Facebook, oh my!
Streaming videos and blogs; social networking sites like Facebook, YouTube and LinkedIn; Pay-per-click campaigns, Wikis and RSS; These are a few of the “new” mechanisms that you can use to help market your law firm. Are you using any of these? Have you thought about how to leverage them in your marketing and advertising efforts,…Read More