Posts Tagged ‘target audience’
Are You A Rainmaker
Legal Networking is the process of establishing a mutually beneficial relationship with other professionals (legal, medical, business), potential clients and referral partners. Networking can also used for the exchange of business information, ideas, and support. To be successful at networking focus on those who are good at what they do. Work with those who understand…
Read MoreBenefits of Email Marketing Campaigns
With a better response rate than direct mail, e-mail marketing has become one of the most effective marketing efforts to increase a firm’s visibility and ultimately drive traffic to a website. If targeted correctly and message crafted aptly, e-marketing can help you deliver the right content to the right prospect at the right time, and…
Read MoreMeasuring Marketing Effectiveness
A recent BARD Marketing article focused on 5 marketing mistakes frequently executed in law firms. Failure to measure or track the effectiveness of marketing programs was number four on the list. Below are suggested means to measure and test the effectiveness of your marketing efforts: 1) All past, current and new clients should be asked,…
Read MoreNothing Says Success Like…..
Nothing Says Success Like…. This post is not about how you need to spend a lot of money on marketing but rather on some of the things that many attorneys (and other professionals) do that scare off clients, or don’t exactly help your brand. First things first- your email account: Nothing says success like having…
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